According to the 2018 edition of Kantar Worldpanel’s Brand Footprint report, Coca-Cola remains the most chosen FMCG (Fast-Moving Consumer Goods) brand in the world for the sixth year running. According to the report, which measure how often consumers choose an item from a particular brand, Coca-Cola’s products were picked 5.8 billion times last year, reaching more than 40 percent of the world’s population.
There are 17 FMCG brands that are chosen by consumers more than one billion times a year globally. The Brand Footprint rankings measure which brands are being bought by the most consumers the most often.
Six out of the 17 brands chosen more than one billion times in a year are owned by Unilever, which leads the manufacturers ranking with 36 bn CRPs (Consumer Reach Points) per year. Unilever’s portfolio includes Lifebuoy in 4th position and Sunsilk and Knorr among the Top 10. Dove, Lux and Sunlight are also Unilever’s brands in the billionaire club. Two Pepsico brands, Lay’s and Pepsi, jointly with Nescafé and Indomie – Indofood’s very successful brand in Asia and Africa – made the remaining positions in the Top 10. Nestlé, P&G’s Downy, Palmolive and Sprite are the other brands that join this year the exclusive club of global brands chosen by consumers more than one billion times annually.
The following chart shows the world’s most popular consumer brands based on consumer reach points, a metric that measures how many households around the world are buying a brand and how often, providing a good representation of global shopper choice.
Source : www.kantarworldpanel.com | statista.com
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