Credit by Featured Image Caption ©: The Business Times
The Southeast Asia’s Most Valuable Banking Brands for 2018
ECONOMY Beyond

The Southeast Asia’s Most Valuable Banking Brands for 2018

From the previous article and for this time around, latest Brand Finance report on banking shows another significant milestone for the region as there are FIVE banks are listed within the Top 100!

According to the report “Brand Strength” is the efficacy of a brand’s performance on intangible measures, relative to its competitors. Factors that are considered include marketing investment, stakeholder equity, and the impact of those on business performance.

Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding rating up to AAA+ in a format similar to a credit rating.

Seasia is excited to share the extracts of the report and here you may find those banks who’ve made it to the Top 100. Be proud, Seasians!

DBS SINGAPORE

Source: The Business Times
Source: The Business Times

Rank 2018

Rank 2017

Brand value (USD million) 2018

Brand value (USD million) 2017

Brand rating 2018

Brand rating 2017

40

52

6,498

5,403

AAA-

AAA

OCBC BANK SINGAPORE

Source: Retail News Asia
Source: Retail News Asia

Rank 2018

Rank 2017

Brand value (USD million) 2018

Brand value (USD million) 2017

Brand rating 2018

Brand rating 2017

64

65

4,023

3,643

AA+

AAA

UOB SINGAPORE

Source: The Business Times
Source: The Business Times

Rank 2018

Rank 2017

Brand value (USD million) 2018

Brand value (USD million) 2017

Brand rating 2018

Brand rating 2017

66

66

3,739

3,619

AA+

AA+

BRI INDONESIA

Source: presidentpost.id
Source: presidentpost.id

Rank 2018

Rank 2017

Brand value (USD million) 2018

Brand value (USD million) 2017

Brand rating 2018

Brand rating 2017

82

89

3,164

2,557

AAA-

AA+

MAYBANK MALAYSIA

Source: The Business Times
Source: The Business Times

Rank 2018

Rank 2017

Brand value (USD million) 2018

Brand value (USD million) 2017

Brand rating 2018

Brand rating 2017

83

90

3,160

2,548

AAA-

AAA

Other banks in the region that are included within Top 200 is worth-sharing too, thus herewith are the following details:

Rank 2018

Rank 2017

Brand

Country

101

107

BCA Indonesia

INDONESIA

105

109

Bank Mandiri Indonesia

152

158

BNI Indonesia

111

108

CIMB Malaysia

MALAYSIA

136

135

Public Bank Malaysia

113

120

Siam Commercial Bank Thailand

THAILAND

117

124

Kasikornbank Thailand

150

163

Bangkok Bank Thailand

156

173

Krung Thai Bank Thailand

167

168

Bank of Ayudhya Thailand

159

164

BDO Philippines

PHILIPPINES

163

170

Metrobank Philippines

179

188

Bank of the Philippine Islands Philippines

Source :BrandFinance.com

Report Article

Why you report this article?

ProudProud13%
SadSad0%
ExcitedExcited75%
IndifferentIndifferent13%
InspiredInspired0%
AmazedAmazed0%

What do you think?

Give a comment

Next