Indonesian Internet Users Have Just Given Birth to a New Viral Craze
Indonesian internet users have just given birth to a new viral craze that everyone can enjoy together — the Baby Shark Challenge.
The Baby Shark Challenge, alongside its mandatory hashtag #babysharkchallenge, has become a huge hit among Indonesian netizens. Videos of the challenge are pouring in on YouTube and Instagram, making it a viral dance craze throughout the country.
The children’s video inspires a wave of thousands of cover dances that even the uniformed police and whole families are getting in on.
The viral phenomenon started early August but accelerated after American internet celebrity and model Amanda Cerny went on Indonesia’s Tonight Show and took on the challenge last week, performing a cover dance of the Baby Shark song.
Behind the song, part of the Pinkfong education brand, is South Korean media startup SmartStudy, which says the tune went viral thanks to the likes of compatriot K-pop stars like Girls' Generation, Red Velvet and Blank Pink who covered the already popular song and dance on TV and at their concerts. It is now spreading like wildfire across Southeast Asia.
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The “Baby Shark” series, launched in late 2015, started going viral on YouTube last year, and became the company’s most popular series with 700 million views by July 2017.
The startup says the series now has 800 million views and the mobile app is among the top 10 most downloaded in the family apps category in South Korea, Bangladesh, Singapore, Hong Kong and Indonesia. YouTube channel subscriptions have tripled in Indonesia and increased across Asia by 165%.
Selamat Pagi...semuanya...😁🙋♂️🙌😎👍👮♂️ . . Jangan Lupa Semangat serta Selalu utamakan Keselamatan Berlalu Lintas..dijalan..😁👮♂️🙋♂️👍😎 . . 3 Srikandi Petugas Tmc Satlantas Polres Mojokerto Kota memberikan Semangat dengan gerakan Baby Shark..disela - sela pelaksanaan tugas...👍😁🙋♂️👮♂️😎 . . Ayo STOP PELANGGARAN....STOP KECELAKAAN...MARI DUKUNG KESELAMATAN UNTUK KEMANUSIAN TAHUN 2017 - 2018...😁👍🙋♂️🙌👮♂️😎 . . . #ntmcpolri #polisiindonesia #polantasindonesia #rtmcpoldajatim #rtmcjatim #polresmojokertokota #tmcsatlantaspolresmojokertokota #dagelan #babyshark #babysharkchallenge #dagelanbabysharkchallenge #semangatpagi #stoppelanggaran #stopkecelakaan #keselamatanuntukkemanusiaan
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It could be the next big thing coming out of South Korea since Psy’s “Gangnam Style,” currently nearing 3 billion views. And that’s pretty weird.
The startup says no intentional marketing went into the #BabySharkChallenge, but it’s certainly reaping the rewards. With more than 65% of Pinkfong’s digital content revenue already coming from outside of Korea, the company expects its YouTube revenue from 2017 to rise 30 percent on-year thanks to the shark’s popularity, according to Jamie Oh, the company’s director of marketing communications.
Source : NextShark.com | Forbes.com
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