If you never pay attention during in-flight safety videos, perhaps Singapore Airlines' latest will change that. The new video, which will start showing in flights at the end of the year, showcases plenty of iconic landmarks in the photogenic city, as a voiceover narrates the usual safety guidelines.
It's beautifully executed and shows how they'll push barriers to give you the travel experience you desire. Why is this important? Because it shows that the travel industry is really getting creative with their approach, and they are pushing the boundaries of just what's needed to evoke that curiosity and excitement of travel.
The film showcases the Singapore Girl travelling to familiar landmarks in Singapore such as Boat Quay, The Intan Peranakan Home Museum, Henderson Waves and Gardens by the Bay. At each location, she meets various characters engaged in different activities that “creatively demonstrate” the safety instructions. The new safety video will be screened on SIA flights from the end of the year.
It does take a bit of a suspended imagination to see how they've appropriated landmarks around Singapore for the safety demonstration, though. For example, they used park benches at the Henderson Waves to demonstrate how to brace for impact, and movie seats at the Capitol Theatre, to explain putting away your USB charging cable when taking off.
Still, you can't deny that it's one of the most beautiful safety videos around. Guess you can expect lots more tourists at these spots after the screener becomes permanent.
I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to
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understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia.
I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine.
I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan"
I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy
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