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Singapore Airlines Combines a Travel Video With Its Safety Video. Gosh, It's Beautiful

Singapore Airlines Combines a Travel Video With Its Safety Video. Gosh, It's Beautiful

If you never pay attention during in-flight safety videos, perhaps Singapore Airlines' latest will change that. The new video, which will start showing in flights at the end of the year, showcases plenty of iconic landmarks in the photogenic city, as a voiceover narrates the usual safety guidelines.

It's beautifully executed and shows how they'll push barriers to give you the travel experience you desire. Why is this important? Because it shows that the travel industry is really getting creative with their approach, and they are pushing the boundaries of just what's needed to evoke that curiosity and excitement of travel.

The film showcases the Singapore Girl travelling to familiar landmarks in Singapore such as Boat Quay, The Intan Peranakan Home Museum, Henderson Waves and Gardens by the Bay. At each location, she meets various characters engaged in different activities that “creatively demonstrate” the safety instructions. The new safety video will be screened on SIA flights from the end of the year.

It does take a bit of a suspended imagination to see how they've appropriated landmarks around Singapore for the safety demonstration, though. For example, they used park benches at the Henderson Waves to demonstrate how to brace for impact, and movie seats at the Capitol Theatre, to explain putting away your USB charging cable when taking off.

Still, you can't deny that it's one of the most beautiful safety videos around. Guess you can expect lots more tourists at these spots after the screener becomes permanent.

 Source : | | Marketing Interactive


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