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Asia's 20 Best Countries 2018
URBAN LIFE Beyond

Asia's 20 Best Countries 2018

For the second consecutive year, Switzerland is the world's best country, according to the U.S. News & World Report.

In order to help people understand how nations are perceived on a global scale, over 21,000 respondents were asked to evaluate 80 countries by ranking them according to 65 attributes. Attributes were grouped into nine subrankings that rolled into the Best Countries ranking: Adventure, Citizenship, Cultural Influence, Entrepreneurship, Heritage, Movers, Open for Business, Power and Quality of Life. 

A total of 21,117 individuals from 36 countries in four regions - the Americas, Asia, Europe and the Middle East and Africa - were surveyed. Of the respondents, 12,114 were informed elites and 6,016 were business decision-makers. Some respondents were considered both informed elites and business decision-makers.

The 80 countries in the 2018 Best Countries rankings had to meet four criteria within the last two years for which data are available specific to each benchmark to be included in the study:

  • Top 100 countries in terms of gross domestic product in 2015 or 2014, based on World Bank data
  • Top 150 countries in the UN's Human Development Index, based on the 2015 or 2014 report
  • Top 100 countries in terms of foreign direct investment inflows in 2014 or 2013, based on United Nations data
  • Top 100 countries in terms of international tourism receipts in 2014 or international tourism arrivals in 2013, based on World Bank data

The rankings are part of an analysis project called the 2018 Best Countries Report, conducted now for three years by the Wharton School of the University of Pennsylvania and global consumer insights firm Y&R's BAV Group.

"The Best Countries report speaks to the effect a nation's brand can have on its economic prosperity and perceived standing in the world," Wharton professor of marketing David Reibstein said in a statement.

Y&R Global CEO David Sable added that nations need to think carefully about their brand appeal and show off qualities like innovation and compassion in order to set themselves apart.

"For the countries that rose to the top of this year's rankings, it is once again clear that military vigor and economic power are no longer the key determinants to a country's brand success," Y&R Global CEO David Sable said in a statement.

Switzerland, Canada, Germany, United Kingdom, and Japan are the Top 5. Seasia has compiled the ranking for Asian countries. 

World Ranking Country Entepreneurship Adventure Citizenship Cultural Influence Heritage Movers Open for Business Power Quality of LIfe
5 JAPAN 2 38 19 6 12 5 26 7 14
16 SINGAPORE 8 34 23 13 32 3 13 24 18
20 CHINA 16 57 38 21 10 4 33 3 21
22 SOUTH KOREA 12 62 26 30 48 15 25 11 24
23 UAE 23 67 30 17 67 1 67 10 25
25 INDIA 28 37 51 29 6 2 29 15 32
27 THAILAND 38 4 52 19 8 6 15 49 30
34 MALAYSIA 34 29 54 44 36 20 12 59 28
35 QATAR 30 76 49 34 80 12 38 20 48
37 SAUDI ARABIA 31 78 64 38 57 14 78 9 41
41 INDONESIA 43 31 62 43 30 23 22 47 34
44 VIETNAM 52 43 69 52 26 13 28 34 40
49 PHILIPPINES 45 16 55 41 47 34 34 55 37
51 SRI LANKA 59 39 61 53 46 16 21 67 54
61 BAHRAIN 46 75 65 55 78 45 47 43 61
63 MYANMAR 75 61 77 66 62 21 65 50 58
64 AZERBAIJAN 64 66 60 74 63 33 56 45 67
68 JORDAN 65 69 72 64 45 39 72 32 75
70 KAZAKHTAN 71 73 68 76 72 36 70 41 64
73 OMAN 57 77 66 63 75 50 69 46 74

Source : usnews.com

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