(RANKED): The World's Strongest Telco Brands 2019
Brand Finance’s research revealed the compelling link between strong brands and stock market performance. It was found that investing in highly-branded companies would lead to a return almost double that of the average for the S&P 500 as a whole.
Brand Strength measures the efficacy of a brand’s performance on intangible measures, relative to its
competitors. In order to determine the strength of a brand, Brand Finance look at Marketing Investment,
Stakeholder Equity, and the impact of those on Business Performance.
Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Along with the level of revenues, brand strength is a crucial driver of brand value.
Extracted from the Brand Finance report, herewith is the world's strongest telco brands of this year:
According to these criteria, Thailand’s Advanced Info Service (AIS) is now the world’s strongest telecoms brand, a title previously held by China Mobile.
With a brand strength index (BSI) score of 90.0 out of 100, the brand continues to benefit from its strategy of diversifying from its telecoms business to focus on fixed broadband. Its fixed-line broadband offering has shown greater stability and lucrative growth prospects as compared to mobile over the past few years. AIS is also the only brand in the industry to post a AAA+ rating.
Meanwhile, Malaysian brand DiGi rises through the ranks of the world’s most valuable telecoms brands. Having upgraded its brand strength rating to AAA this year, DiGi is the third strongest telecoms brand with a BSI score of 87.8 out of 100.
With a significant position in the brand's home market of Malaysia, DiGi prides itself on providing its customers with quality digital experiences over a consistent network.
Source : Brand Finance Official Report
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