Shopee, Lazada and Tokopedia were the most-used and downloaded e-commerce apps in the third-quarter of 2019 across Southeast Asia, a joint study by App Annie and iPrice Group showed.
Lazada ranked first in Malaysia, the Philippines, Singapore and Thailand, while Shopee led in Vietnam and Indonesia, the study further added.
Both were the most downloaded in the region, and had the highest monthly active users. Their websites were also the most visited in five of the six Southeast Asian countries. In Indonesia, Tokopedia, which has a web traffic market share of 25 per cent, was the most visited e-commerce website, followed by Shopee, which has a 22 per cent market share in the country, as quoted by Entrepreneur.com.
iPrice also released a map of e-commerce which ranks Singapore's top 50 e-commerce players based on their average quarterly traffic, mobile application ranking, social media followers and number of staff. Data was collected in October 2019.
A recent study showed that Southeast Asia's internet economy is expected to hit $300 billion by 2025, with the advent of smartphones, a meteoric rise in the number of internet-based startups, and the development of futuristic technology in the region.
In 2019, the internet economy crossed the $100 billion mark in 2019, tripling in size over the last four years, the joint study by Google, Temasek, and Bain & Co showed, driven mostly by e-commerce and ridehailing.
The iPrice Group and App Annie study further showed that Indonesia and Vietnam showed the highest e-commerce web traffic, while users in Singapore and the Philippines visited online shopping websites the least of the six Southeast Asian countries.
