Marketplace Startup 'Carousell' Donate up to $2m in Ad Inventory to Non-profits

Marketplace Startup 'Carousell' Donate up to $2m in Ad Inventory to Non-profits
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Marketplace startup from Singapore, Carousell, will donate up to $2 million in ad inventory to support non-profit organisations in four Asian markets that are helping communities impacted by Covid-19, the start-up said on Thursday (April 16).

The online marketplace operator's initiative will allow non-profits in Singapore, Malaysia, Hong Kong and the Philippines to advertise on its platform and gain more visibility.


This will support the organisations' efforts to replenish supply of food and essential health products and obtain donations for upkeep cost, Carousell said.

It will also aid in recruiting volunteers and other initiatives involving caring for families-at-risk and seniors in need, the start-up added.

The initiative will launch with existing partnerships, including the Singapore Red Cross, Give.Asia, Free Food for All in Singapore, Parents Without Partners in Malaysia, Habitat For Humanity in Hong Kong and Caritas Manila in the Philippines.

Interested non-profit organisations can apply online, Carousell said.

Carousell. Image: detik.inet
Carousell. Image: detik.inet


"Having our ads reach millions of users on Carousell will help to empower our organisation and serve as an ongoing resource," said Mr Benjamin William, secretary-general and chief executive officer of Singapore Red Cross.

Carousell generated US$7 million (S$10 million) in revenue for 2018, and last year said it would be focusing on advertising dollars to generate revenue.


Source : The Straits Times

Indah Gilang Pusparani

Indah is a researcher at Badan Perencanaan Pembangunan Penelitian dan Pengembangan Daerah Kota Cirebon (Regional Development Planning and Research Agency of Cirebon Municipality). She covers More international relations, tourism, and startups in Southeast Asia region and beyond. Indah graduated from MSc Development Administration and Planning from University College London, United Kingdom in 2015. She finished bachelor degree from International Relations from University of Indonesia in 2014, with two exchange programs in Political Science at National University of Singapore and New Media in Journalism at Ball State University, USA. She was awarded Diplomacy Award at Harvard World Model United Nations and named as Indonesian Gifted Researcher by Australian National University. She is Researcher at Regional Planning Board in Cirebon, West Java. She previously worked as Editor in Bening Communication, the Commonwealth Parliament Association UK, and diplomacy consulting firm Best Delegate LLC in USA. Less
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