This is how shopping festivals are transforming eCommerce in Southeast Asia

This is how shopping festivals are transforming eCommerce in Southeast Asia

Since Alibaba's initial Singles' Day in 2009, the festival has evolved into a weeks-long retail bonanza across many platforms. It is becoming a must-see event for marketers to obtain a peek of retail tech breakthroughs and shopping trends. It is also known as Double 11 or 11.11. Its meteoric success has prompted local competitors like as and ByteDance-owned Douyin to start their own shopping events.

These festivals are becoming more popular outside of China. In Southeast Asia, Lazada and Shopee, both funded by Alibaba and Tencent, hold monthly sales festivals on the same dates, such as Shopee's 9.9 Super Shopping Day on September 9. Discounts of up to 90% are possible during events, as well as additional bonuses such as free delivery and product gifts. The year-end sales festivals are set to take place on October 10 (10.10), November 11 (the original Singles' Day), and December 12. (12.12).

Here's one way these events are affecting Southeast Asia's ecommerce.

Ecommerce adoption is being pushed. These events are assisting in the development of first-time digital purchasers, particularly as COVID-19 restrictions restrict in-person buying and as young people grow up with sales festivals as a part of everyday life.

Keterangan Gambar (© Pemilik Gambar)

According to an April 2021 GlobalWebIndex poll commissioned by Facebook and Bain & Company, 86 percent of internet users in Southeast Asia aged 16 and older claimed they have purchased things online during a double-digit shopping festival, such as 6.6 or 7.7. 43 percent of these respondents were first-time digital shoppers. Thailand and Vietnam had the highest percentages of new digital buyers in the poll, followed by the rest of Southeast Asia.

In a separate research, Facebook and Bain & Company anticipated that the number of digital purchasers in Southeast Asia aged 15 and above (defined as those having purchased a product online in the previous 12 months) will reach 317 million in 2020, an increase of 37 million from the previous year. 


Akhyari Hananto

I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to More understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia. I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine. I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan" I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy Less
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