Indonesia's MAXstream Original Movies Reach International Market in Several ASEAN Countries
The movie industry has been able to rebound from the challenges posed by the epidemic thanks to a strong increase in internet subscriptions and unique content creation for streaming platforms.
The combined theatrical, home entertainment, and mobile entertainment markets accounted for 72 percent of total revenue in 2021, up from 46 percent in 2019, according to the Motion Picture Association's annual report.
This figure is anticipated to increase this year. Many think that the dramatic increase in streaming may permanently alter watching preferences and precipitate the extinction of conventional cinema.
The quality films that Indonesian filmmakers are known for making are taking advantage of this trend. Thanks to the vast, powerful, and expanding digital market, numerous films have been created and shown via digital media, reaching millions of spectators.
MAXStream is one of the most recent.
MAXstream is an Indonesian production firm and subscription streaming service that delivers movies and other video libraries through distribution agreements in addition to its works, dubbed Maxstream Originals.
The worldwide market has been successfully penetrated by MAXstream Originals films like Merindu Cahaya De Amstel, Eyang Putri, Kajeng Kliwon, and most recently Mengejar Surga. Since then, a few of these movies have been viewed in several ASEAN countries, including Malaysia, Brunei, and Thailand.
With this achievement, we have shown that MAXstream can compete with other over-the-top (OTT) platforms in Indonesia by offering customers high-quality digital entertainment content, according to Nirwan Lesmana, vice president of Digital Lifestyle at Telkomsel.
Indonesian film works have also been shown to be competitive and have a place on the global market by MAXstream and Indonesian filmmakers.
"Merindu Cahaya De Amstel" is an original MAXstream production that has been playing in cinemas in Malaysia and Brunei from May 12, 2022. Millions of Indonesians were interested in the movie before it was released abroad since it is based on a true story and was inspired by Arumi E.'s novel of the same name.
The highest-grossing movie of early 2022 was Merindu Cahaya De Amstel, which drew over 400 thousand viewers while it was being screened in theaters and received over 2 million views in just two weeks on the MAXstream platform.
In June, or shortly after its release in Indonesian theaters, "Mengejar Surga," the most recent original work distributed by MAXstream, will also make its cinematic premiere in Malaysia and Brunei.
In addition, the original horror movie "Kajeng Kliwon" will be shown in theaters in Malaysia, Brunei, and Thailand under the international title "Nightmare in Bali." Additionally, Astro, the local OTT platform in Malaysia, now offers "Eyang Putri," a MAXstream original with a horror theme.
For watching streaming video content, including movies, TV shows, and instructional programs, Telkomsel, Indonesia's top mobile provider, owns the MAXstream video app.