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Saranghae K-Dramas! The Southeast Asian Love for Korean Dramas

Saranghae K-Dramas! The Southeast Asian Love for Korean Dramas

Over the past few years, Korean dramas or K-dramas have been taking over the online streaming services in Southeast Asia, becoming increasingly popular among the region's audiences. As reported by Allkpop, Southeast Asian audiences have been showing an increasing interest in K-dramas, making them one of the most-watched genres on online streaming platforms.

One of the reasons why K-dramas have become so popular is their unique storytelling style. Korean dramas often feature complex plots, rich character development, and emotional depth that resonates with audiences. Additionally, K-dramas often focus on themes of family, love, and sacrifice, which are universal themes that can connect with audiences from different cultures.

Another factor that contributes to the popularity of K-dramas in Southeast Asia is the regional appeal. Many Southeast Asian countries share similar cultural values and beliefs with Korea, which makes it easier for viewers to relate to the characters and their experiences. Furthermore, the rise of K-pop and Korean entertainment in the region has also helped to increase interest in Korean dramas.

Online streaming platforms like Netflix, Viu, and iQiyi have been quick to recognize the growing demand for K-dramas in Southeast Asia and have been investing heavily in licensing and producing Korean content. As reported by Variety, Netflix has been particularly successful in this regard, with many of its Korean dramas becoming popular hits in the region.

The popularity of K-dramas in Southeast Asia has also had a significant impact on the Korean entertainment industry, with many actors and actresses gaining international recognition and fame. According to the Korea Creative Content Agency, the export value of Korean dramas reached a record high of $210 million in 2021, with Southeast Asia being one of the largest markets for Korean content.

Overall, the rise of K-dramas in Southeast Asia can be attributed to a combination of factors, including their unique storytelling style, universal themes, regional appeal, and the investment of online streaming platforms in licensing and producing Korean content. As K-dramas continue to captivate audiences in the region, it is clear that they will continue to play a significant role in shaping the future of the entertainment industry.

References:

  1. "K-dramas take over online streaming services in Southeast Asia". Allkpop. Retrieved 27 March 2023. https://www.allkpop.com/article/2022/09/k-dramas-take-over-online-streaming-services-in-southeast-asia

  2. "Why Korean dramas are so addictive". BBC News. Retrieved 27 March 2023. https://www.bbc.com/news/world-asia-45359148

  3. "Korean drama fever grips Southeast Asia". Variety. Retrieved 27 March 2023. https://variety.com/2019/digital/asia/korean-drama-fever-grips-southeast-asia-1203143737/

  4. "Korean wave in Southeast Asia shows no signs of abating". The Korea Herald. Retrieved 27 March 2023. http://www.koreaherald.com/view.php?ud=20190211000694 

Akhyari Hananto

I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to More understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia. I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine. I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan" I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy Less
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