The Sky's the Limit: The Secrets Behind Singapore Airlines' Success

The Sky's the Limit: The Secrets Behind Singapore Airlines' Success
Singapore Airline @ Image by Norbert from Pixabay

Singapore Airlines, the flag carrier of Singapore, has been named as the best airline in the world numerous times. In 2018, it was voted the World's Best Airline by Skytrax for the fourth time, an achievement that it has held for the first time in 1990. This article explores the factors that have contributed to the airline's consistent success in the aviation industry, considering its historical, technological, and perception perspectives.

From its inception in 1972, Singapore Airlines has been committed to providing excellent customer service, setting it apart from other airlines. The airline has a reputation for having one of the best inflight experiences with its world-class amenities, including luxury seats, entertainment systems, and high-quality dining options. It is not surprising that the airline has won numerous awards for its inflight service, including Best First Class and Best Business Class in the World by Tripadvisor Travellers' Choice Awards in 2020.

Keterangan Gambar (© Pemilik Gambar)

Singapore Airlines has also invested in advanced technology, making it one of the most technologically advanced airlines in the world. For example, the airline was one of the first to introduce a mobile app that allows passengers to check-in, select their seats, and access their boarding pass on their mobile devices. The airline has also implemented a new state-of-the-art entertainment system, KrisWorld, which offers passengers an extensive selection of movies, TV shows, and music to choose from.

Another factor that has contributed to Singapore Airlines' success is its commitment to innovation. The airline has consistently pushed the boundaries of what is possible in aviation. For example, it was the first airline to offer a double bed in its first-class cabin, and it was also the first to introduce a commercial Airbus A380 flight. In 2018, Singapore Airlines launched the world's longest non-stop flight from Singapore to New York, further cementing its position as an innovative airline.

The airline's success is also attributed to its strategic partnerships with other airlines and aviation-related companies. For instance, it is a founding member of the Star Alliance, which is a global airline network that provides seamless travel experiences to passengers. Additionally, it has formed partnerships with other airlines, such as Virgin Australia, to expand its reach in different regions.

The perception of Singapore Airlines as a premium airline has also contributed to its success. The airline has consistently portrayed an image of luxury, sophistication, and reliability through its branding efforts. Its signature Singapore Girl has become an iconic figure in the aviation industry, representing the airline's commitment to excellent service and hospitality.

In conclusion, Singapore Airlines has been named the best airline in the world multiple times due to a combination of factors. Its commitment to excellent customer service, investment in advanced technology, innovation, strategic partnerships, and perception as a premium airline has contributed to its consistent success. As the aviation industry continues to evolve, Singapore Airlines' ability to adapt to change and remain at the forefront of innovation and service will continue to drive its success.


  1. "Singapore Airlines Named World's Best Airline for the Fourth Time," CNN Travel, July 17, 2018,
  2. "Singapore Airlines - The Best Airline in the World," The Luxury Travel Expert,
  3. "Singapore Airlines: The Best Airline in the World?" Simple Flying, November 27, 2020,
Akhyari Hananto

I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to More understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia. I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine. I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan" I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy Less
View all posts

Thank you for reading until here