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Pho-nomenal: Why Vietnamese Food Became a Global Hit

Pho-nomenal: Why Vietnamese Food Became a Global Hit

Vietnamese cuisine has been gaining immense popularity across the globe in recent years. The cuisine is known for its delicate balance of flavors, vibrant colors, and fresh ingredients. From traditional street food dishes to contemporary fine dining options, Vietnamese cuisine has something to offer for everyone. In this article, we will explore some of the reasons behind the rising popularity of Vietnamese food globally.

  1. Healthy and Fresh Ingredients: Vietnamese cuisine is known for its fresh and healthy ingredients. The cuisine heavily relies on herbs, vegetables, and spices, which make the dishes not only delicious but also nutritious. The use of fresh herbs and spices not only adds flavor but also has numerous health benefits.

  2. Unique Flavors: Vietnamese food is known for its unique flavors, which are a perfect balance of sweet, sour, salty, and spicy. The combination of flavors is what makes Vietnamese cuisine stand out among other Asian cuisines.

    Bun Dau | Pixabay
    Bun Dau | Pixabay
  3. Street Food Culture: Street food culture is an essential part of Vietnamese cuisine. The country has a vibrant street food scene that offers a variety of delicious dishes at affordable prices. The street food scene in Vietnam is diverse and reflects the country's rich culinary traditions.

  4. Vietnamese Pho: Pho is perhaps one of the most popular Vietnamese dishes globally. It is a noodle soup that is flavored with herbs and spices and served with beef or chicken. Pho is known for its unique flavor and comforting qualities, which makes it a popular comfort food.

  5. Banh Mi: Banh Mi is a Vietnamese sandwich that is made with a baguette filled with various ingredients such as pork, pickled vegetables, and herbs. Banh Mi has gained immense popularity globally due to its delicious flavor and unique combination of ingredients.

    Banh Mi sandwich | shopify
    Banh Mi sandwich | shopify
  6. Fresh Seafood: Vietnam is known for its fresh seafood, and seafood dishes are an essential part of Vietnamese cuisine. The country's long coastline and abundance of fresh seafood make it a paradise for seafood lovers.

  7. Vegetarian and Vegan Options: Vietnamese cuisine offers a wide variety of vegetarian and vegan options. The cuisine heavily relies on vegetables, herbs, and spices, making it an ideal choice for those who follow a plant-based diet.

  8. Healthy Cooking Methods: Vietnamese cuisine uses healthy cooking methods such as stir-frying, grilling, and steaming, which preserve the nutrients in the ingredients and result in healthier dishes.

  9. Fusion Cuisine: Vietnamese cuisine has also gained popularity due to its fusion dishes that combine traditional Vietnamese ingredients with other cuisines such as French, Chinese, and Thai.

  10. Affordable Prices: Vietnamese food is known for its affordability, making it accessible to people from all walks of life. The country's street food scene is particularly affordable, with delicious dishes available for as little as a dollar.

  11. Influential Chefs: Vietnamese cuisine has gained recognition globally due to the work of influential chefs such as Andrea Nguyen, Charles Phan, and Luke Nguyen. These chefs have helped promote Vietnamese cuisine and bring it to the forefront of the global culinary scene.

  12. Social Media: Social media has played a significant role in promoting Vietnamese cuisine globally. The platform has allowed food bloggers, influencers, and chefs to share their love for Vietnamese food and promote it to a global audience.

In conclusion, Vietnamese cuisine has gained immense popularity globally due to its unique flavors, fresh ingredients, and healthy cooking methods. The cuisine's affordability, street food culture, and vegetarian options also make it accessible to people from all walks of life. With the help of influential chefs and social media, Vietnamese cuisine is now a global culinary phenomenon.


  1. BBC Travel. “Vietnam: How Pho, Banh Mi and More Became Global Dishes.” BBC Travel, 17 Jan. 2021,

  2. Winer, Melissa. “Why Vietnamese Food Is Trending.” Food & Wine, 9 Nov. 2020,

  3. Wells, Pete. “Vietnamese Cuisine, on the Rise.” The New York Times, 12 Apr. 2018,

  4. Sabino, Catherine. “How Vietnamese Food Is Making a Splash in NYC and Around the US.” Forbes, 7 Nov. 2018,

  5. Kim, Catherine. “Vietnamese Food Could Be the Next Big Thing in Plant-Based Cooking.” NPR, 8 Aug. 2019,

  6. Zhou, Jin. “Vietnamese Food: Fresh and Fragrant, the Perfect Cuisine.” The Guardian, 1 Dec. 2018,

  7. Nguyen, Andrea. “The Long, Delicious History of Vietnamese Food.” Eater, 30 Oct. 2017,

  8. Czarnecki, Sean. “Vietnamese Cuisine on the Rise as Americans Embrace Pho, Banh Mi.” CNBC, 10 Jul. 2019,

  9. Nguyen, Kylie. “Why Vietnamese Food Is a Worldwide Phenomenon.” SBS Food, 23 Apr. 2019,

  10. Goldstone, Lucy. “The Rise and Rise of Vietnamese Food in London.” Time Out, 27 Apr. 2021,

Banh Mi sandwich | shopify
Banh Mi sandwich | shopify


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