Everyone's Favorite: How Indomie Could Be A Global Food?
Indomie has expanded its reach to more than 80 countries and has become an established company overseas. This is also evident from the numerous awards that Indomie has won. Regional offices have also been established to help Indomie grow in each of these countries. For example, in Nigeria, Indomie has established its own factory in the country, which is a major market for the brand (see this article). These factories were established to make it easier for Indofood to distribute its products. The availability of Indonesian or Asian market stores in other countries has also contributed to Indomie's growth.
Indomie, a delicious Indonesian instant noodle, has the advantage of being enjoyed by people all over the world. Many Indonesians seek Indomie as a means to satisfy their longing for Indonesian food when they travel abroad. In addition, Indonesian citizens living in other countries also often make Indomie one of their favorite instant foods and bring it with them. Travelers visiting Indonesia also look for Indomie as one of their destinations. This is why Indomie can be found not only in Indonesia, but also in various countries in Asia, Africa, Europe, the United States, and Australia.
Wave Marketing: Strategies to Enter the Global Market
Indomie's success in the international market is not solely based on its taste, but also because the company has implemented various strategies to remain competitive. One of these strategies is the establishment of Indofood factories in various countries. In addition, Indomie also relies on creative marketing campaigns that resonate with consumers on a personal level, which has helped the brand penetrate larger markets.
Indomie also utilizes the presence of exhibitions in various countries to promote their products. Exhibitions themselves contribute to the dissemination of product information. In addition, Indomie also builds strong relationships with its customers, such as through the Mie Community network, which has helped grow loyal customers in various countries.
Indofood invests heavily in marketing and advertising, and the company even put up large banners advertising Indomie on the highway leading to the city of Mecca. In Saudi Arabia, Indomie also gets significant airtime on local television stations.
In addition, Indomie also collaborated with several companies in various countries to obtain business licenses, allowing their products to be more widely distributed and accepted in foreign markets. Some of them are Pinehill Arabia Food Limited (Saudi Arabia), De United Food Industries Limited (Nigeria), and Indoadriatic Industry (Serbia) where all three have the right to use the Indomie brand in their respective countries.
Indomie offers a variety of innovations and flavors developed through research and adaptation to consumer preferences and tastes. On the other hand, the company's priority is not only to expand its market and ensure its sales success, but also to ensure the safety of its consumers. Franciscus Welirang, chairman of the company, emphasized Indofood Sukses Makmur's commitment to meeting international production standards for Indomie. The wheat used in the production of Indomie, which is sourced from other countries, must meet certain standards. The company complies with Hazard Analysis and Critical Control Points (HACCP) and ISO 9001:2000 to ensure quality control.
In entering the international market, Indofood prioritizes producing food that is high quality, safe, and legal for consumption. The company emphasizes on freshness, hygiene, nutritional value, taste, practicality, safety, and legality of consumption to ensure excellent product quality. The company also places great importance on consumer safety, not only in the final product, but also in the production process that meets international standards.
In fact, Indofood also collaborates with medical institutions to provide information on the adverse effects of excessive instant noodle consumption and nutritional analysis to help noodle lovers enjoy their favorite noodles without worry.
From Instant Noodles to the Hearts of Millions
Indomie uses various methods to promote its products and create a distinct image in the minds of consumers. It is widely recognized as an Indonesian instant noodle brand that offers traditional flavors from different regions of Indonesia. Indomie is also known for its convenience and versatility as it can be easily prepared and consumed with various accompaniments. Its popularity in numerous countries can be attributed to its universal appeal and exceptional taste. Through its effective marketing strategies, Indomie has become the leading instant noodle manufacturer in the world with production facilities established in multiple countries.
Suhairi, et al. (2022). Analisis Strategi Mutu Produk Indomie untuk Memenuhi Standarisasi Pasar Global. Ekonomi Bisnis Manajemen dan Akuntansi (EBMA), 3, 2, pp. 1109.1112
Izzaty, Wildan, Nuri Aslami. Indomie Product Marketing Strategy in Entering International Marketing. Journal of Social Research, 1, 2, p. 67
Suhairi, et al. (2023). Strategi Pemasaran Produk Indomie (PT Indofood Sukses Makmur) dalam Pasar Internasional. MRI: Jurnal Manajemen Riset Inovasi,1, 1, p. 142
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