Japan Wins Southeast Asian Hearts as Top Travel Destination

Japan Wins Southeast Asian Hearts as Top Travel Destination

Japan emerges as the ultimate holiday hotspot for Southeast Asians, claiming the top spot as the most favored destination among travelers from the region, as reported in THE STATE OF SOUTHEAST ASIA 2023 released by published by the ASEAN Studies Centre at the ISEAS-Yusof Ishak Institute  .

With a resounding 27.3% of respondents selecting Japan as their dream getaway, it's evident that the Land of the Rising Sun captivates the imaginations of many. Impressively, this preference for Japan transcends boundaries, reigning as the top choice in six ASEAN member states, including Thailand (52.1%), Indonesia (37.2%), Singapore (34.1%), Brunei (28.3%), the Philippines (28.3%), and Myanmar (20.9%). It's a testament to Japan's allure that spans cultural, historical, and modern interests, drawing travelers from diverse backgrounds across Southeast Asia. 

However, while Japan holds the lion's share of appeal, the European Union (EU) also garners considerable attention, capturing 15.3% of Southeast Asians' travel aspirations. Notably, Vietnam stands out as a country where the EU holds the highest preference, with 30.1% of Vietnamese respondents expressing a desire to explore Europe's diverse tapestry of cultures and landscapes. Simultaneously, within the Southeast Asian region itself, the Association of Southeast Asian Nations (ASEAN) is a preferred destination for some, particularly in Malaysia (24.2%) and Cambodia (28.4%). These figures underscore not only the allure of international travel but also a regional appreciation for the diverse offerings within Southeast Asia.

Southeast Asians' Fave Destinations : Japan
Japan Wins Southeast Asian Hearts as Top Travel Destination

Delving deeper into individual country preferences reveals nuanced travel desires. For instance, while a substantial 37.2% of Indonesians yearn to experience Japan's wonders, a notable 24.2% of Malaysians express their desire to explore neighboring Southeast Asian nations. Similarly, the Philippines (28.3%), Singapore (34.1%), and Thailand (52.1%) demonstrate significant aspirations for Japanese escapades, highlighting the consistent appeal of Japan across multiple Southeast Asian populations. Additionally, Vietnam (26.5%) also exhibits a considerable interest in Japan, echoing the broader trend of admiration for the Land of the Rising Sun among Southeast Asian travelers.

Akhyari Hananto

I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to More understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia. I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine. I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan" I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy Less
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