Japan emerges as the ultimate holiday hotspot for Southeast Asians, claiming the top spot as the most favored destination among travelers from the region, as reported in THE STATE OF SOUTHEAST ASIA 2023 released by published by the ASEAN Studies Centre at the ISEAS-Yusof Ishak Institute .
With a resounding 27.3% of respondents selecting Japan as their dream getaway, it's evident that the Land of the Rising Sun captivates the imaginations of many. Impressively, this preference for Japan transcends boundaries, reigning as the top choice in six ASEAN member states, including Thailand (52.1%), Indonesia (37.2%), Singapore (34.1%), Brunei (28.3%), the Philippines (28.3%), and Myanmar (20.9%). It's a testament to Japan's allure that spans cultural, historical, and modern interests, drawing travelers from diverse backgrounds across Southeast Asia.
However, while Japan holds the lion's share of appeal, the European Union (EU) also garners considerable attention, capturing 15.3% of Southeast Asians' travel aspirations. Notably, Vietnam stands out as a country where the EU holds the highest preference, with 30.1% of Vietnamese respondents expressing a desire to explore Europe's diverse tapestry of cultures and landscapes. Simultaneously, within the Southeast Asian region itself, the Association of Southeast Asian Nations (ASEAN) is a preferred destination for some, particularly in Malaysia (24.2%) and Cambodia (28.4%). These figures underscore not only the allure of international travel but also a regional appreciation for the diverse offerings within Southeast Asia.
Delving deeper into individual country preferences reveals nuanced travel desires. For instance, while a substantial 37.2% of Indonesians yearn to experience Japan's wonders, a notable 24.2% of Malaysians express their desire to explore neighboring Southeast Asian nations. Similarly, the Philippines (28.3%), Singapore (34.1%), and Thailand (52.1%) demonstrate significant aspirations for Japanese escapades, highlighting the consistent appeal of Japan across multiple Southeast Asian populations. Additionally, Vietnam (26.5%) also exhibits a considerable interest in Japan, echoing the broader trend of admiration for the Land of the Rising Sun among Southeast Asian travelers.
