The Prime Minister of Thailand, embassy officials and food industry leaders inaugurated "Phenix", the largest food wholesale hub in central Bangkok. This venue integrates food wholesale hub and retail, facilitating trade between producers and buyers both offline and online. Phenix also offers lifestyle amenities, entertainment and culinary experiences.
Phenix aims to enhance Thailand's food and tourism sectors, promising a year-round celebration of gastronomic excellence under the concept "Flavor Gets Its Wing Worldwide". This initiative seeks to bolster Thailand's global culinary reputation and establish the country as a primary 'Food Ecosystem Destination'.
More than just Bangkok's largest food wholesale hub, Phenix serves as a crucial platform supporting Thailand's ambition to become a 'Regional Food Hub' under the Ignite Tourism Thailand policy.
This plan aligns with the government's strategy to position Thailand as a global tourism hub, encouraging tourists to explore local cuisines, purchase local products, and participate in local activities, thereby boosting local incomes and fostering sustainable economic growth.
Located in Pratunam with over 69,000 square meters, Phenix acts as a connectivity hub for food producers and operators of all scales. It offers a wide array of food products and services, ranging from local favorites to global gems, featuring over 1,000 renowned brands.
In addition to its comprehensive food wholesale platform, Phenix boasts a primary food lounge zone spanning over 20,000 square meters. This area showcases diverse culinary options, including popular venues recommended by Michelin and other renowned restaurants.
Phenix also plans to collaborate with global leaders such as Koelnmesse (organizer of food exhibitions like Anuga and Thaifex) and Yiwu CCC Group (operator of Yiwu's wholesale market). These partnerships will enable Phenix to connect with leading food producers like Mitr Phol Group, CPF Global Food Solution, Thai Union, Betagro, ThaiBev, BJC, KCG Corporation, AAN Trading and Import Export, PRG Corporation, and Siam Winery.
