Who says the global fashion stage belongs only to Paris or Milan? This year, Jakarta proves itself a worthy host of high-caliber fashion through the JF3 Fashion Festival 2025.
Held at Summarecon Mall Serpong (July 30 – August 2), the festival showcases a diverse range of local and international fashion collections while also highlighting collaborations that fuse tradition, technology, and life philosophy.
One element that makes this year’s festival especially noteworthy is the presence of Victor Clavelly, a young French designer known for his unique and experimental work on the international stage. Big names such as Beyoncé, Katy Perry, and Rick Owens have collaborated with him—and now, it's Jakarta’s turn to witness his debut in Asia.
“Les Fragments”: Imagining a Post-Human World
At JF3, Clavelly presents his collection titled “Les Fragments,” created in collaboration with CGI artist Héloïse Bouchot. The collection debuted at Paris Men’s Fashion Week and now makes its Indonesian premiere.
What makes “Les Fragments” stand out? It envisions a post-apocalyptic world where the human body evolves into a hybrid form—part organic, part artificial. The designs appear otherworldly, featuring restructured body elements, sculptural silhouettes, and garments produced using 3D printing.
The collection features 21 futuristic looks, including reconstructed denim, modular metal chains printed in 3D, and complex garments entirely crafted in Clavelly’s Paris studio.
To him, each outfit tells a story. “I’ve built a universe that blends sculptural silhouettes, 3D printing, and storytelling through fashion. My work explores themes of anatomy, identity, and fragmented memory,” he explained.
LAKON Indonesia and the URUB Collection: A Cultural Flame from the Archipelago
Equally captivating is URUB, a collection by LAKON Indonesia. More than just fashion, it embodies the Javanese philosophy “Urip iku urub”—life is to shine and bring benefit to others.
LAKON presents 36 contemporary looks, created in collaboration with batik artisans from across Indonesia. The collection reflects the dedication of cultural preservers, expressed through meaningful fabrics, colors, and motifs.
LAKON’s founder, Thresia Mareta, describes the collection as a spiritual journey born out of love, sacrifice, and life philosophy.
“We dedicate the URUB collection as an expression of love for Indonesia’s ever-burning culture. It’s about giving, not just possessing. It’s also about becoming light,” she said.
What’s even more compelling, URUB blends the warmth of local tradition with the precision of European technology, as this collection also involves a collaboration between LAKON, Victor Clavelly, and Héloïse Bouchot.
Fashion + Technology = The Future of Asian Fashion
This year’s JF3 is more than just a fashion festival—it has evolved into a stage for narratives about culture, technology, and identity.
Through collaborations like LAKON x Clavelly x Bouchot, Indonesia shows that it’s not only a guardian of tradition but also an active player in a modern and progressive global fashion ecosystem.
Asian Fashion: No Longer a Spectator
Beyond the runway shows, JF3 2025 also became a key forum for discussing the future of fashion in Asia. In a talk session titled “Building an Asia-Connected Fashion Ecosystem: From Indonesia to the World” on July 30, 2025, industry figures shared their insights.
Ramon Galicia, the publisher of VOGUE Philippines, spoke highly of the Indonesian textile industry, saying, "I'm impressed by the robust state of the local textile and fabric sector in Indonesia. That’s a huge advantage. Creativity thrives when materials are readily available. You can produce from scratch.”
He also emphasized that each region in Indonesia has its own distinctive techniques and patterns—offering enormous potential for creative collaboration and global product expansion.
Meanwhile, Bettina von Schlippe, publisher of VOGUE Singapore, offered an important reminder on the need for cross-border cooperation:
“Looking at numbers alone isn’t enough. We need more real action, more connection-building. Collaboration is key.”
JF3’s Enduring Role Through Summarecon
While the spotlight this year fell on futuristic collaborations and international dialogues, it is worth remembering the foundation that makes these moments possible. JF3 Fashion Festival is an initiative of Summarecon, which has, since 2004, steadily built a platform to highlight Indonesia’s fashion potential on the global stage.
Through JF3, Summarecon has continuously supported the country’s fashion ecosystem, whether through preserving cultural heritage, empowering young talent, or opening new pathways to international markets.
The 2025 edition carries an added layer of significance as it coincides with Summarecon’s 50th anniversary. The milestone underscores how the company’s spirit of innovation is reflected not only in its business legacy but also in the creative breakthroughs seen at JF3. With new programs, cross-border collaborations, and tangible backing for local designers, JF3 2025 serves as a reminder that Indonesia’s fashion story is both deeply rooted and forward-looking.
