Brunei Darussalam
The Land of Unexpected Treasures
Recent analysis by Reuters has highlighted a concerning trend: among major social media platforms, TikTok is where users struggle the most to differentiate fake news from the truth. This is particularly alarming given TikTok’s growing role as a news source for users around the world.
TikTok's Role in Global News Consumption
Data from the 2024 edition of the Reuters Initiative’s Digital News Report reveals the widespread use of TikTok for news across various countries. The report surveyed 47 populations and found that:
- Thailand has the highest percentage of respondents using TikTok as a news source, at 39 percent.
- Kenya follows closely with 36 percent.
- Malaysia (31 percent) and Indonesia (29 percent) also have significant portions of their populations turning to TikTok for news.
- Other countries in the Global South, such as South Africa (28 percent), Peru (27 percent), Nigeria (23 percent), the Philippines (23 percent), and Colombia (22 percent), are also in the top ten for TikTok news consumption.
In stark contrast, the platform is much less popular for news in the United States (9 percent) and several European countries. Only 4 percent of respondents in the United Kingdom, Austria, and Czechia, and a mere 3 percent in Denmark, reported using TikTok as a news source.
The Implications of TikTok's Popularity
The popularity of TikTok as a news source among younger audiences has not gone unnoticed by politicians. For instance, Argentina’s President Javier Milei has leveraged the platform effectively, amassing around 2.2 million followers. This indicates TikTok's potential influence in shaping public opinion and disseminating information quickly.
However, this influence comes with significant challenges. The Reuters report points out that TikTok users have more difficulty distinguishing between real and fake news compared to other platforms. This issue is exacerbated by the platform’s algorithm, which prioritizes engaging content that might not always be accurate or verified.
Conclusion
The rise of TikTok as a major news source, especially in the Global South, presents both opportunities and risks. While it allows for broader and more rapid dissemination of information, it also increases the potential for the spread of misinformation. As TikTok continues to grow in influence, addressing the challenge of fake news will be crucial to ensuring that users can access reliable and accurate information.
