Money Spend on TikTok Shop in the World

If you thought TikTok was just for dance trends and viral memes, think again. According to the Tabcut Report (December 2024), TikTok Shop is fast becoming a global e-commerce powerhouse—and Southeast Asia is leading the charge.

U.S. Leads, But Southeast Asia is Rising Fast

Yes, the United States tops the chart with a jaw-dropping US$9 billion spent on TikTok Shop. But right behind, it’s not China, Europe, or Japan—it’s Indonesia, spending a massive US$6.2 billion, followed by Thailand (US$5.7B) and Vietnam (US$4.5B).

That’s three Southeast Asian nations in the global top 5.

The Southeast Asian Love Affair with TikTok Shop

Why is Southeast Asia obsessed with TikTok Shop?

The answer is simple: the region is young, mobile-first, and always online. For Gen Z and Millennials in Jakarta, Bangkok, or Manila, TikTok isn’t just entertainment—it’s a lifestyle. Shopping through live streams and short videos feels natural. The experience is fast, fun, and interactive.

Even the Philippines ranks fifth globally, spending US$3.1 billion, and Malaysia follows with US$2.7 billion. This reflects not only high engagement, but a deeper shift in how commerce is done in this part of the world.

Singapore’s Curious Case

Singapore may seem like an outlier on the list, with just US$3.9 million in spending. But this figure also highlights the diversity within Southeast Asia’s digital economy. While Singaporeans may shop differently, TikTok Shop’s presence is clearly growing.

Social Commerce: Not Just a Trend—A Movement

From street fashion in Bangkok to skincare in Surabaya, TikTok Shop is shaping what people buy, how they buy, and who influences their choices. With such massive traction in Southeast Asia, brands and creators alike are paying close attention.

As the world watches social commerce evolve, one thing is clear: Southeast Asia isn’t just participating—it’s leading the way.