The Australian travel landscape in 2025 is experiencing notable shifts, with several destinations around the world capturing increased interest among Australian travelers. Leading this surge in popularity is Siem Reap, which has seen a remarkable 529% increase in searches on travel platform Skyscanner. This dramatic rise suggests a renewed fascination with the area’s rich cultural heritage, particularly the world-renowned Angkor Wat temple complex and its surrounding historical sites. Siem Reap’s unique blend of history, spirituality, and natural beauty appears to be drawing travelers who seek immersive experiences.
The city’s revival in popularity among Australians could also be linked to increased accessibility and the return of interest in Southeast Asia’s cultural sites following years of fluctuating travel restrictions. Siem Reap offers a chance for travelers to connect with ancient architecture, traditional Cambodian art, and local cuisine, providing a deeply engaging experience for those seeking both cultural enrichment and an escape from urban life.
Krabi’s Appeal for Relaxation and Adventure
With a 141% increase in interest, Krabi is emerging as a top choice for Australian travelers looking for a combination of relaxation and adventure. Known for its picturesque beaches, such as Railay Beach and Ao Nang, Krabi offers a scenic retreat for those looking to unwind along Thailand's Andaman coast. The region’s breathtaking limestone cliffs, turquoise waters, and vibrant marine life make it ideal for beachgoers, snorkelers, and divers alike.
Beyond its natural beauty, Krabi also offers a lively nightlife scene, catering to visitors seeking social and entertainment options. Adventure tourism is thriving as well, with activities like rock climbing, island-hopping, and jungle trekking available throughout the area. This dual appeal of relaxation and adventure positions Krabi as a versatile destination that resonates with a variety of travel preferences among Australians.
Busuanga’s Pristine Natural Appeal
Another destination drawing significant interest is Busuanga, which has seen a 126% increase in searches among Australian travelers. Known for its stunning natural landscapes and crystal-clear waters, Busuanga offers an escape into one of the Philippines’ most pristine areas. With its mix of lagoons, beaches, and coral reefs, the island provides ample opportunities for water-based activities such as snorkeling, diving, and kayaking.
Busuanga’s appeal lies not only in its natural beauty but also in its seclusion, offering a quieter alternative to more popular tourist spots. The island is particularly known for the sunken World War II shipwrecks near Coron, a major draw for divers. Busuanga’s rise in popularity indicates an interest in exploring the Philippines beyond the usual destinations, reflecting a trend toward off-the-beaten-path travel among Australian tourists.
Daegu: Beyond South Korea’s Capital
In South Korea, the city of Daegu has garnered a 123% increase in interest from Australian travelers, suggesting a growing appeal in exploring the country’s regions beyond Seoul. Daegu offers a unique mix of traditional culture and modern city life, allowing visitors to experience South Korean heritage through its temples, local festivals, and traditional markets. The city’s recent surge in popularity could be attributed to the increasing ease of domestic travel within South Korea and growing awareness of the country’s diverse regional attractions.
Daegu also serves as a gateway to several national parks, historical sites, and cultural events, providing an alternative perspective on South Korea’s identity. Australian travelers interested in experiencing a more localized view of South Korea may find Daegu appealing, as it combines urban convenience with access to scenic landscapes and historic architecture. The city’s unique offerings contribute to its status as an emerging travel destination.
Rovaniemi: The Arctic Experience Gains Momentum
Rovaniemi, widely known as the official hometown of Santa Claus, has experienced a 116% increase in searches from Australia, indicating rising interest in winter wonderlands and Arctic adventures. Located in Finnish Lapland, Rovaniemi offers a quintessential Arctic experience with activities like dog sledding, reindeer rides, and Northern Lights viewing. These winter-themed experiences are especially popular among travelers looking to immerse themselves in a snowy landscape and participate in seasonal activities.
The allure of Rovaniemi goes beyond holiday-related tourism; it has become a year-round destination with offerings such as the Midnight Sun during summer. The city’s emphasis on sustainability and nature-based tourism also aligns with growing interests in eco-friendly travel options. Australians seeking a unique seasonal experience or the chance to witness the Northern Lights are increasingly drawn to Rovaniemi’s blend of adventure and environmental consciousness.
Cusco and the Incan Heritage
Cusco, Peru’s cultural capital, has seen a 113% rise in interest among Australian travelers, reflecting an enduring fascination with South American history and the Incan heritage. As the gateway to Machu Picchu, Cusco attracts visitors with its rich archaeological sites, colonial architecture, and vibrant local culture. Travelers drawn to ancient civilizations and historic landmarks find Cusco appealing for its unique combination of Incan and Spanish influences.
Beyond Machu Picchu, Cusco itself offers an array of historical and cultural experiences. Visitors can explore the city’s traditional markets, taste Peruvian cuisine, and attend festivals celebrating Andean customs. For Australian travelers interested in cultural immersion, Cusco provides a diverse and engaging environment that brings them closer to South American heritage and traditions.
Tromsø: A Northern Lights Destination
The Norwegian city of Tromsø has attracted a 107% increase in searches, establishing it as a key destination for travelers aiming to see the Northern Lights. Known as one of the world’s prime locations for witnessing this natural phenomenon, Tromsø offers a scenic backdrop of fjords, mountains, and Arctic wilderness. This makes it an ideal location for nature enthusiasts and those seeking an awe-inspiring travel experience.
Besides the Northern Lights, Tromsø provides visitors with opportunities to experience Sami culture, Arctic wildlife, and outdoor activities such as snowshoeing and ice fishing. The growing popularity of Tromsø among Australians suggests a heightened interest in unique winter travel experiences that emphasize natural beauty and cultural discovery.
Almaty: A Central Asian Gem
Almaty, Kazakhstan’s largest city, has seen a 77% increase in interest among Australians, signaling an emerging curiosity about Central Asia. As a former capital, Almaty holds historical significance and offers a unique mix of Soviet and Kazakh cultural influences. Visitors can explore Almaty’s vibrant bazaars, sample Kazakh cuisine, and visit landmarks such as the Central Mosque and Zenkov Cathedral.
The city also offers access to natural attractions like the nearby Tian Shan mountains, which are popular for hiking and skiing. Almaty’s rise in popularity reflects a broader trend of exploring less-traveled regions, with Australians drawn to its combination of urban culture and natural landscapes. For travelers interested in Central Asia’s history and traditions, Almaty provides a compelling introduction.
Labuan Bajo and the Gateway to Komodo
Labuan Bajo in Indonesia has seen a 66% increase in searches from Australian travelers, highlighting its appeal as the gateway to Komodo National Park. Known for its remarkable biodiversity, Labuan Bajo attracts nature enthusiasts and adventure seekers who want to see the iconic Komodo dragons, hike scenic trails, or dive in some of Indonesia’s most pristine waters.
The town’s proximity to islands like Padar and Rinca, along with rich coral reefs and marine life, makes it a popular choice for travelers interested in both wildlife and underwater exploration. Labuan Bajo’s appeal aligns with the growing interest in eco-tourism and adventure travel, as Australians continue to seek unique experiences in Southeast Asia’s diverse landscapes.
Yogyakarta: A Blend of Tradition and Innovation
Yogyakarta, experiencing a 55% increase in popularity, is another Indonesian destination drawing attention from Australians in 2025. Known as a center of Javanese culture and the arts, Yogyakarta offers a blend of traditional attractions such as the Borobudur and Prambanan temples and a modern, dynamic city atmosphere. This combination allows visitors to experience both ancient traditions and contemporary Indonesian culture.
The city is also a hub for crafts, cuisine, and performances, appealing to travelers interested in hands-on cultural experiences. With its unique position as a cultural capital, Yogyakarta provides Australian travelers with an opportunity to explore Indonesia’s heritage in a region that remains closely tied to its historical roots, all while offering modern amenities and a vibrant arts scene.
