Ha Noi welcomed over 33.7 million visitors in 2025, marking a robust 20.8% increase compared to 2024, with international arrivals surpassing 7.82 million tourists—a significant 22.7% year-on-year growth that demonstrates the capital's strengthening appeal as a premier travel destination.
The capital city generated impressive tourism revenue estimated at more than 134.46 trillion VND (approximately 5.1 billion USD), representing a substantial 21.5% rise from the previous year and highlighting the sector's vital contribution to Hanoi's economic development.
This remarkable tourism performance reflects Ha Noi's growing global recognition as a leading destination, driven by its unique blend of rich cultural heritage spanning the Old Quarter, vast suburban areas with traditional craft villages, and distinctive landscapes that continue attracting both domestic and international travelers.
The capital's tourism success comes as Viet Nam's broader tourism sector achieved milestone performance in 2025, with the country welcoming nearly 21.2 million international visitors—the highest level on record—demonstrating strong post-pandemic recovery and effective destination marketing strategies.
Ha Noi's impressive visitor growth positions the city as a key driver of Viet Nam's tourism expansion, with authorities now focusing on unlocking the full potential of suburban districts and developing waterway tourism to further diversify offerings and enhance visitor experiences throughout the capital region.
