Credit by Into the Wild: An Immersive Adventure at ArtScience Museum in Singapore © UberGizmo
Google Brings Rainforest Right to Your Smartphone
SOCIO-CULTURE Singapore

Google Brings Rainforest Right to Your Smartphone

 

From 11 February, ArtScience Museum visitors will be able to effect real-world change through interactive technology at the museum’s latest permanent development, Into the Wild: An Immersive Virtual Adventure. 

Built in collaboration with Google, Lenovo, WWF and Singapore artist, Brian Gothong Tan, in association with Panasonic and Qualcomm, Into the Wild transforms over 1,000 square metres of ArtScience Museum's public spaces into a virtual rainforest, explored using a smartphone device.

The virtual adventure becomes a reality, when visitors take an active role in replanting the rainforests of Southeast Asia. For every virtual tree planted, and accompanied with a pledge to WWF, a real tree will be planted in a rainforest in Indonesia. 

Augmented Reality in ArtScience Museum, Singapore. Image: ArtScience Museum
Augmented Reality in ArtScience Museum, Singapore. Image: ArtScience Museum

 

Into the Wild underscores the urgency of rainforest conservation in Southeast Asia, and highlights the fragility of natural habitats for animals such as pangolins, tapirs, mousedeers, orangutans and tigers.

“In a time of rampant deforestation in Southeast Asia, Into the Wild sends a critical conservation call for the growth and renewal of our natural environment. Only with collective action can we effect positive change, restore rainforest biodiversity, protect tiger habitats and transform the lives of communities and millions across West Sumatra and Riau,” said Elaine Tan, Chief Executive Officer, WWF-Singapore. 


Source : WWF

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