Google Brings Rainforest Right to Your Smartphone

Google Brings Rainforest Right to Your Smartphone


From 11 February, ArtScience Museum visitors will be able to effect real-world change through interactive technology at the museum’s latest permanent development, Into the Wild: An Immersive Virtual Adventure. 

Built in collaboration with Google, Lenovo, WWF and Singapore artist, Brian Gothong Tan, in association with Panasonic and Qualcomm, Into the Wild transforms over 1,000 square metres of ArtScience Museum's public spaces into a virtual rainforest, explored using a smartphone device.

The virtual adventure becomes a reality, when visitors take an active role in replanting the rainforests of Southeast Asia. For every virtual tree planted, and accompanied with a pledge to WWF, a real tree will be planted in a rainforest in Indonesia. 

Augmented Reality in ArtScience Museum, Singapore. Image: ArtScience Museum
Augmented Reality in ArtScience Museum, Singapore. Image: ArtScience Museum


Into the Wild underscores the urgency of rainforest conservation in Southeast Asia, and highlights the fragility of natural habitats for animals such as pangolins, tapirs, mousedeers, orangutans and tigers.

“In a time of rampant deforestation in Southeast Asia, Into the Wild sends a critical conservation call for the growth and renewal of our natural environment. Only with collective action can we effect positive change, restore rainforest biodiversity, protect tiger habitats and transform the lives of communities and millions across West Sumatra and Riau,” said Elaine Tan, Chief Executive Officer, WWF-Singapore. 

Source : WWF

Indah Gilang Pusparani

Indah is a researcher at Badan Perencanaan Pembangunan Penelitian dan Pengembangan Daerah Kota Cirebon (Regional Development Planning and Research Agency of Cirebon Municipality). She covers More international relations, tourism, and startups in Southeast Asia region and beyond. Indah graduated from MSc Development Administration and Planning from University College London, United Kingdom in 2015. She finished bachelor degree from International Relations from University of Indonesia in 2014, with two exchange programs in Political Science at National University of Singapore and New Media in Journalism at Ball State University, USA. She was awarded Diplomacy Award at Harvard World Model United Nations and named as Indonesian Gifted Researcher by Australian National University. She is Researcher at Regional Planning Board in Cirebon, West Java. She previously worked as Editor in Bening Communication, the Commonwealth Parliament Association UK, and diplomacy consulting firm Best Delegate LLC in USA. Less
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