Where do Indonesians go for vacations in 2017? Here're hottest destinations

Where do Indonesians go for vacations in 2017? Here're hottest destinations

GLOBAL travel search engine Skyscanner released data on the travel behaviour of users in Indonesia, revealing trends that show which destinations will be the most popular foreign and domestic places to visit for locals in the world’s largest archipelago.

According to global research firm McKinsey, Indonesia is among fastest growing emerging markets in the world today, with a budding middle-class that is gaining more disposable income on average each year.

Indonesia's economy could become the world's seventh largest by 2030, up from 16th today.

With more disposable income comes more travel. Yulianto Balawan, Skyscanner’s senior marketing manager for Indonesia said that the data clearly shows a rising number of locals may be intending to travel, and indeed more frequently as well.

Belitung, now a hot place to go |
Belitung, now a hot place to go |


“Increasingly, Indonesian travellers are becoming savvier. They want to have the independence to plan their own trips, and they are always looking for the best promo fares and cheapest prices,” explained Balawan.

He added that based on Skyscanner search patterns in 2016, the top ten fastest growing destinations in order are Seoul, Belitung (pic), Solo, Tokyo, Osaka, Penang, Bandung, London, Male, and Batam.

Keterangan Gambar (© Pemilik Gambar)

Balawan confirmed that Belitung and Solo were the fastest growing destinations of interest in Indonesia during 2016, as per Skyscanner’s user behaviour data, and will continue to be during 2017.

Belitung experienced a 90% increase in travel searches, while Solo saw a 79% increase. This suggests an appetite for off-the-beaten-path experiences and authentic local lifestyle experiences.

Balawan said, “The key element of this data set is the percentage increase of searches and interest for each destination in 2015 pitted against the figures in 2016. This shows how trending a destination was last year, and how the trends are predicted to continue into 2017.”

Batam, increasingly popular |
Batam, increasingly popular |


According to Skyscanner data, Seoul saw a surge of Indonesian traveller interest in 2016, with a whopping 100% increase overall. Tokyo had a 66% increase, while Osaka enjoyed a 60% uptick. Penang in Malaysia also experienced a 60% upswing in travel searches from Indonesia.

“These international travel trends naturally come from the fact that more and more countries, such as Japan and South Korea, have eased visa restrictions for Indonesians in 2016. This has made trips to those countries simpler and seamless for Indonesians and will help these destinations grow in popularity in 2017,” said Balawan.

Skyscanner not only searches but also compares and shows all available flights, hotels, and cars for hire from its direct partners. This, in turn, helps Indonesian travellers, as they get to see the best options for them and book directly from their preferred supplier.

Skyscanner also offers price alerts, whereby users can set up email notifications to monitor the prices of their desired routes, even if they’re not yet ready to book.

Balawan said that businesses could also capitalise on Skyscanner’s travel behaviour data from Indonesian users.

According to him, to capture an increasing demand for travel to South Korea and Japan, small and medium-sized enterprises in Indonesia and abroad could potentially push for more travel packages and products related to those destinations.

“For instance, tour operators could offer food-hunting themed trips in Tokyo or K-Pop themed trips to Seoul, and more. This could help them ride the growth of Indonesian interest in these destinations, while also supporting it.”

Akhyari Hananto

I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to More understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia. I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine. I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan" I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy Less
View all posts

Terima kasih telah membaca sampai di sini