Startups on the move in Vietnam social media market

Startups on the move in Vietnam social media market
Co working Space in Vietnam ©

Over the past decade, the social media market in Vietnam has been booming and shows no signs of slowing anytime soon, say representatives of Vietnam Social Media Corporation.

VSMC is one of the leaders in the social media segment of Vietnam that has successfully taken on multinational giants such as Google, Facebook, YouTube, Twitter and Microsoft. 

The company, founded in 2007, is based out of the capital city of Hanoi and has a primary business strategy of catering to the younger generation of computer users with it three main products ACC, Ciao and Dore.

ACC is a social network specifically targeted for individuals with a passion for Japanese manga and animation. Ciao is a national destination directory and location searching service.

Dore is a mobile comic publishing business developed in-house and available on 3G and WiFi networks.

Another up and coming startup is NCT Corporation, which was founded in 2008 and originally named Nhaccuatui Corporation. Its first product, says company rep Nhan The Luan, was a music sharing website where customers could share their favourite music with family and friends.

In 2009, the company decided to expand business to e-commerce and was born as the first professional B2C website in Vietnam. quickly became popular within the internet community and shows great promise for yet further increased future sales and earnings.

In 2010,, an online dating service was introduced and quickly attracted internet fans. So, in just two short years the company developed three major products, experienced triple digit growth and grew to some 35 employees.

But it is without question not the end.

To win in the marketplace, you must first win in the workplace, says The Luan. For a startup, one of the most daunting challenges is recruiting top talent — the very same talent leading enterprises like Facebook and Google are trying to recruit.

Vietnam Communications Corporation is another leading startup internet company in Vietnam, with top products in online content, e-commerce, social media, ad networks and mobile value-added services.

Nguyen The Tan, general director of VC Corp, boasts it is the largest ecosystem of online and mobile services in Vietnam.

VC Corp provides its customers a wide array of online portals. Its sites include Kenh14, Afamily, GameK, Soha, CafeF, Muachung, Muare, Rongbay, Enbac, Sohaphim, Sohatv, Sannhac, Admicro.

Several of the company’s sites are in the top 100 most visited in Vietnam, says The Tan.

Since 2012, the company has sourced most of its funding from Intel Capital, Intel’s global investment and M&A organization, which invests heavily in innovative technology start-ups and companies worldwide.

Lastly, the startup VTC Technology & Digital Company, a subsidiary of Vietnam Multimedia Corporation, has officially been operating since January 2006. Its success has been largely attributable to its young creative workforce, says Director Nguyen Thanh Hung.

VTC Intecom is one of top social media companies in Vietnam with its primary strength in the digital content segment. It’s a startup on the move, says Thanh Hung, with big plans for future development in Vietnam— a market with unlimited potential.


Tags: start up
Akhyari Hananto

I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to More understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia. I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine. I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan" I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy Less
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