Indonesian internet users have just given birth to a new viral craze that everyone can enjoy together — the Baby Shark Challenge.
The Baby Shark Challenge, alongside its mandatory hashtag #babysharkchallenge, has become a huge hit among Indonesian netizens. Videos of the challenge are pouring in on YouTube and Instagram, making it a viral dance craze throughout the country.
The children’s video inspires a wave of thousands of cover dances that even the uniformed police and whole families are getting in on.
The viral phenomenon started early August but accelerated after American internet celebrity and model Amanda Cerny went on Indonesia’s Tonight Show and took on the challenge last week, performing a cover dance of the Baby Shark song.
Behind the song, part of the Pinkfong education brand, is South Korean media startup SmartStudy, which says the tune went viral thanks to the likes of compatriot K-pop stars like Girls' Generation, Red Velvet and Blank Pink who covered the already popular song and dance on TV and at their concerts. It is now spreading like wildfire across Southeast Asia.
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The “Baby Shark” series, launched in late 2015, started going viral on YouTube last year, and became the company’s most popular series with 700 million views by July 2017.
The startup says the series now has 800 million views and the mobile app is among the top 10 most downloaded in the family apps category in South Korea, Bangladesh, Singapore, Hong Kong and Indonesia. YouTube channel subscriptions have tripled in Indonesia and increased across Asia by 165%.
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It could be the next big thing coming out of South Korea since Psy’s “Gangnam Style,” currently nearing 3 billion views. And that’s pretty weird.
The startup says no intentional marketing went into the #BabySharkChallenge, but it’s certainly reaping the rewards. With more than 65% of Pinkfong’s digital content revenue already coming from outside of Korea, the company expects its YouTube revenue from 2017 to rise 30 percent on-year thanks to the shark’s popularity, according to Jamie Oh, the company’s director of marketing communications.
I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to
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understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia.
I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine.
I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan"
I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy
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