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The Stories of How Grab Empowering Southeast Asia

The Stories of How Grab Empowering Southeast Asia

Grab is highlighting the stories of how its app has empowered people in Southeast Asia.

Launched last Sept. 24, in Jakarta, Indonesia, Grab for Good is the company’s social impact program targeted toward three main goals: to improve digital inclusion and literacy in Southeast Asia; empower the region’s microentrepreneurs and small businesses; and build a “future-ready” workforce, as reported by  Inquirer.

The campaign also features real-life stories of how a student is funding his education by working for Grab and similarly how a food truck owner is being aided by Grab app.

The brand videos have been made in collaboration with 72&Sunny, Mindshare and M&C Saatchi Performance.

"And platforms like ours can help remove the limitations that stand in their way. In these videos we pay tribute to the relentless spirit of our partners and users across Southeast Asia,” said Cheryl Goh, vice president of marketing for Grab said to The Drum.

She added, “They’re the inspiration behind why we launched ‘Grab for Good’. As we grow and evolve as Southeast Asia’s Everyday Everything App - we remain more committed than ever to leverage our platform and technology to deliver greater positive social impact.”

(From left) Neneng Goenadi, managing director, Grab Indonesia; Anthony Tan, CEO and co-founder, Grab; Sri Mulyani, Minister of Finance of the Republic of Indonesia; Hooi Ling Tan, co-founder, Grab.  Image: Inquirer
(From left) Neneng Goenadi, managing director, Grab Indonesia; Anthony Tan, CEO and co-founder, Grab; Sri Mulyani, Minister of Finance of the Republic of Indonesia; Hooi Ling Tan, co-founder, Grab. Image: Inquirer

 

According to Grab’s first social impact report, which was also released in Jakarta, the company now has nine million microentrepreneurs—a combination of drivers, delivery partners, merchants, and business agents—on their platform.

The company started with just 40 taxi drivers in 2012. 

“Grab For Good is about creating economic access and digital equality for all in Southeast Asia. It’s about enabling and empowering people to create a sustainable livelihood for themselves,” said Co-founder and CEO Anthony Tan to HRM Asia.

According to an official statement, Grab is estimated to have contributed US$ 5.8 bn to Southeast Asia’s economy in the 12 months to March 2019 as per a KPMG report.

The Southeast Asia’s unicorn also helped around two million previously unbanked individuals open accounts, as required before becoming a driver-partner, empowered the livelihood of nine million microentrepreneurs, and influenced more people on the use of cashless payment channels.

 

Indah Gilang Pusparani

Indah is a researcher at Badan Perencanaan Pembangunan Penelitian dan Pengembangan Daerah Kota Cirebon (Regional Development Planning and Research Agency of Cirebon Municipality). She covers More international relations, tourism, and startups in Southeast Asia region and beyond. Indah graduated from MSc Development Administration and Planning from University College London, United Kingdom in 2015. She finished bachelor degree from International Relations from University of Indonesia in 2014, with two exchange programs in Political Science at National University of Singapore and New Media in Journalism at Ball State University, USA. She was awarded Diplomacy Award at Harvard World Model United Nations and named as Indonesian Gifted Researcher by Australian National University. She is Researcher at Regional Planning Board in Cirebon, West Java. She previously worked as Editor in Bening Communication, the Commonwealth Parliament Association UK, and diplomacy consulting firm Best Delegate LLC in USA. Less
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