Top 10 Retail Companies in Southeast Asia

Top 10 Retail Companies in Southeast Asia

The attitudes and behaviour of Southeast Asian consumers are shifting, presenting opportunities for retailers. The consumers of today are largely driven by convenience and value and therefore convenience stores and e-commerce players have enjoyed robust growth in recent years.

Seven & I Holdings Co Ltd, the operator of the 7-Eleven convenience store chain, remains the largest retailer in Southeast Asia by value sales. The company witnessed strong growth as consumers are shifting their purchases from large format supermarkets to small format conveniences stores. Young urbanites are starting to value the convenience of buying-on-the-go and buy-as-you-need. Convenience stores enable consumers to satisfy their immediate needs, especially in cities faced with traffic jams like Bangkok, Manila, Jakarta and Kuala Lumpur. 7-Eleven quickly adapted to consumers’ needs and the chain grew its customer footfall by expanding its products and services. 7-Eleven now houses ATMs, provides bill payment services and offers ready-to-eat meals to cater to busy working adults.

Keterangan Gambar (© Pemilik Gambar)

Several e-commerce players including Tokopedia PT, Sea Ltd and PT, jumped up in the Top 50 Retailers in Southeast Asia 2019 ranking. Besides the fact that these players benefitted from the region’s rising digital connectivity and mobile penetration, e-commerce retailers adopted several innovative initiatives to drive sales and build customer engagement.

The Indonesian e-commerce platform, Tokopedia, introduced a fulfilment service to help merchants reach their customers easily without having to establish their own warehouses. Known as TokoCabang, merchants can stock their products in areas with high demand. As such, customers can receive their products in a more cost-efficient and timely manner. Sea Ltd’s Shopee has also been very innovative and aggressive in promoting its e-commerce platform. Shopee ran daily deals in the lead-up to 9.9 Super Shopping Day, a sales event held on 9th September annually by Shopee, and brought back its iconic Shopee Shake game. To play Shopee Shake, customers open their Shopee mobile app and shake their phone at specific times of the day to win discount coupons.

Source : EuroMonitor International 'Top 100 Retailers in Asia 2020'

Akhyari Hananto

I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to More understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia. I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine. I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan" I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy Less
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