Social Media e-Commerce vs Conventional e-Commerce in Southeast Asia

Social Media e-Commerce vs Conventional e-Commerce in Southeast Asia

The blend of social media and e-commerce dubbed social commerce first gained traction in China but has also taken other countries in Asia by storm. According to numbers by Bain & Co. reported by Bloomberg, social commerce already makes up significant amounts of e-commerce gross merchandise volumes in several other countries in the region.

Shares ranged from around a quarter in Indonesia to two thirds in Vietnam. The analysts estimated that half of Thailand’s e-commerce GMV was already made up of social commerce in 2020, as was 38 percent of the Philippines’ and 30 percent of Malaysia’s.

Social e-commerce can take on many forms, from platforms specializing in group buying to social media networks integrating sales mechanisms to smaller sellers communicating directly with customers via chat features, personalizing their shopping experience. According to the report, young tech-savvy populations in Southeast Asia are making the expansion possible. Time spend on social media is also above average in the region, making the success of social commerce even more feasible.

Keterangan Gambar (© Pemilik Gambar)

While China’s new social commerce boom was fueled by the ubiquity of WeChat and its line of direct communications, business owners and sales people in Southeast Asia are chatting away on local messenger or umbrella apps. Across the region, social commerce sales are estimated at 44 percent of the $109 billion e-commerce market.

After the recent revival of group buying in China, which expanded fresh produce solutions majorly during the pandemic, a myriad of social commerce startups in other countries are trying to replicate the success. Examples are the Philippines’ Resellee, which announced $1 million in fresh funding at the end of 2020, lets sellers leverage their social network to offer discounted prices to groups, thereby connecting producers and end consumers, including for fresh produce. Singapore’s WEBUY runs on a similar system and has already expanded into Malaysia and Indonesia.

source: statista

Akhyari Hananto

I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to More understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia. I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine. I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan" I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy Less
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