Snoop Dogg Has Launched An Indonesian Coffee Brand

Snoop Dogg Has Launched An Indonesian Coffee Brand

The INDOxyz coffee company was recently launched by American rapper Snoop Dogg and Indonesian coffee entrepreneur Michael Riday, the grandson of business tycoon Mochtar Riady.

The coffee beans used by the company are grown in Bali, Java, Sulawesi and Sumatra.

“My relationship with coffee goes way back,” the 51-year-old rapper said in a statement.

“The many long nights in the studio making hit after hit, coffee provided the fuel which kept us going. Today marks the launch of a new company I created along with my partner Michael, who introduced me to the best-tasting Indonesian coffee. Indo is going to change the industry. I can promise you that.”

The INDOxys rollout begins in select California stores. According to the press release, the brand will launch in Las Vegas before expanding to other cities across the country.

INDOxys will be sold online through the company's website. In the coming months, Snoop Dogg's coffee will be available at Amazon, Albertsons, Erewhon, Pavilions, Safeway, Sprouts, and Vons.

"I've long admired Snoop for his dedication and business savvy. Working with him and building this company has been an incredible journey, and I believe that together we can make an impact in the industry with a brand that resonates with the next generation, "Michael said.

Snoop Dogg's INDOxyz cold brew is $5.99, and the whole bean is $17.99. It is not yet available in markets other than the United States.


Akhyari Hananto

I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to More understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia. I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine. I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan" I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy Less
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