Some time ago, Southeast Asians were shocked by the extension of Coldplay's concert time to 6 days in Singapore. Taylor Swift also announced that she would be performing in the Lion City. No wonder Singapore is not only a financial center but also an entertainment center.
Who doesn't know Singapore? This Southeast Asian country is known for its easy connectivity to other cities in Southeast Asia. People from other countries can easily connect to Singapore by air.
Not only that, the country also has a stable government. As quoted by CNBC, Barkathunnisha Abu Bakar, co-founder of World Women Tourism, explained that stable governance, security and safety, including crowd control and anti-terrorism protocols, are factors that make Singapore a popular destination for celebrities.
The government's significant promotional efforts through the Singapore Tourism Board (STB) are also a reason why Singapore is a global concert magnet. Since the 2000s, the Singapore government has proactively sought to establish the country as the "Events and Entertainment Capital of Asia". This initiative includes active invitations to international musicians and artists to bring their fans not only to Singapore, but also to Asia to witness their concerts.
Recently, for example, Taylor Swift was a highlight directly promoted by the local government. In addition, Charlie Puth was also helped to hold a major concert in Singapore, while Jackson Wang helped promote the country through a series of high-profile videos.
In addition, the Singapore government also provides convenience to foreign tourists. Concert ticket prices in Singapore can be more affordable than in other countries, making it an irresistible magnet for music fans. With this attraction, fans will not only come to enjoy their favorite concerts, but will also be encouraged to explore other tourism sectors and spend their money in amazing places.
Those who go to concerts in Singapore won't be disappointed. Singapore offers more than just a place to watch concerts. Shopping malls, amusement parks and tourist attractions are also easily accessible by public transportation.
Moreover, Singapore's strict ticketing regulations may reassure music lovers wishing to attend concerts. Although touts still exist in Singapore, Ticketmaster, as the leading site for purchasing concert tickets in Singapore, strictly prohibits the illegal sale of tickets without a license and has the power to ban ticket holders who violate these rules from attending the concert.
In an effort to maintain the integrity of the event and provide a fair experience for all fans, Ticketmaster ensures that tickets can only be purchased through official channels to avoid unauthorized ticket sales practices. With this firm policy, Ticketmaster assures fans that they can safely enjoy the concert without worrying about counterfeit tickets. As a result, audience members who buy second-hand tickets will not be allowed to watch as their tickets will be unusable.
With the continued efforts of the Singapore government and various parties, the country continues to attract and expand its influence as an entertainment and events hub in Asia. Ultimately, this strategic location is a magnet for global artists and turns music fans into tourists.
