Top 10 Best-Selling Cars in 2023 in Southeast Asia

Top 10 Best-Selling Cars in 2023 in Southeast Asia

As we delve into the regional best-selling cars ranking up to September 2023, it's evident that the automotive landscape is still under the steady dominance of the Toyota Hilux. This robust vehicle, produced in Thailand, continues to assert its leadership, with an impressive 154,100 units sold. However, it's important to note a slight dip of 6.5% in sales compared to the previous year.

Nipping at the heels of the Toyota Hilux is the Isuzu D-Max, which has accrued a substantial 126,192 cumulative sales. This pickup truck has garnered a dedicated following, but its sales have experienced a 19.7% decline, likely due to market fluctuations and competition.

Occupying the third spot on the podium is the Perodua Myvi, with a commendable 86,281 units sold. Notably, this vehicle has shown an upward trajectory in sales, boasting an 8.3% increase, which is a testament to its popularity among consumers.

The Honda City, with 81,668 units sold, secures the fourth position. However, it has encountered a modest decline of 5.9% in sales. In contrast, the Honda HR-V, in fifth place, stands out with an impressive 73,547 new registrations, marking a remarkable 17.8% surge in popularity.

Best-selling cars in ASEAN 2023 

In the sixth spot, we find the Mitsubishi X-Pander, which has steadily gained traction with 71,959 units sold, signifying a 3.2% increase in sales. The Ford Ranger has shown significant movement in the ranking, climbing three spots to secure seventh place with 64,187 registrations and an impressive 18.9% increase in sales.

The Toyota Vios, which occupies the eighth spot, has encountered a slight setback with 62,929 sales, reflecting a decrease of 7.3%. It remains a popular choice but is facing competition in the market.

Moving towards the end of the leaderboard, we have the Toyota Avanza in ninth place, with a solid 58,574 units sold this year, indicating a slight 0.5% growth in sales. And finally, the Perodua Bezza, which has ascended one spot to claim the tenth position, has demonstrated a strong performance with 51,735 cumulative sales, marking an 8.4% increase.

The shifting dynamics in the regional best-selling cars ranking paint a diverse and evolving picture of consumer preferences. While some models maintain their stronghold, others are demonstrating resilience and adaptability to changing market conditions. As we progress through 2023, it will be intriguing to observe how these trends evolve and whether new contenders will emerge to challenge the established leaders.

Akhyari Hananto

I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to More understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia. I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine. I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan" I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy Less
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