Thailand's Tourism Authority of Thailand (TAT) is shifting its focus to promote early morning and evening tourism experiences as a way to combat the extreme heat that has been deterring visitors from traditional daytime activities.
This innovative approach aims to stabilize the tourism market, particularly appealing to seniors who have been avoiding outdoor attractions due to the scorching temperatures.
Cool Activities to Heat Up Tourism
The TAT plans to highlight activities perfect for the cooler mornings, evenings, and nights, such as:
- Running and jogging: Enjoy the fresh air and scenic routes.
- Boat paddling: Explore tranquil waterways and hidden coves.
- Stargazing: Discover the wonders of the night sky at designated spots.
Beyond the Heat: Targeting the Rainy Season
The TAT is also strategizing to boost tourism during the rainy season, especially in the north and northeast regions, which faced extended PM2.5 haze issues. This will help compensate for potential losses and ensure a well-rounded tourism experience throughout the year.
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