ASEAN and Japan are teaming up to develop their first-ever joint strategy for Southeast Asia's auto industry, with a clear target in sight: China's growing dominance in the electric vehicle (EV) market.
This strategic alliance leverages Japan's existing strength in the region. Japanese auto giants like Toyota and Honda already have a massive presence in Southeast Asia, assembling over 80% of the region's 3 million vehicles annually. Many of these vehicles are exported, making Southeast Asia a crucial production hub.
The new strategy goes beyond just production. It's a multi-pronged approach designed to:
- Train the Workforce: Japan will invest 140 billion yen ($900 million) to equip factory and parts supplier workers with the latest digital technologies needed for the EV revolution.
- Go Green: Cooperation will focus on reducing carbon emissions throughout the production process. This includes implementing Japanese technology to measure and minimize CO2 output, as well as promoting a shift towards renewable energy sources.
- Secure Resources: ASEAN and Japan will explore joint procurement of critical minerals for EV batteries and research battery recycling techniques.
- Sustainable Image: The partnership aims to create a global marketing campaign highlighting the eco-friendly practices of Southeast Asia's auto industry, boosting exports and attracting environmentally conscious consumers.
- Market Intelligence: By joining forces, ASEAN and Japan will gain valuable insights into the future of the global auto market, including trends in developing countries, with forecasts extending until 2035.
This collaboration positions ASEAN and Japan as strong contenders in the global EV race, by combining established expertise with a commitment to a sustainable future
