Campaign Asia-Pacific, in collaboration with Milieu Insight, has released a comprehensive ranking of Southeast Asia's top brands based on consumer perception. The research, involving over 10,000 interviews across six countries, evaluated 1,200 brands across 11 sectors, focusing on nine key brand attributes.
Samsung emerged as the leader, followed by Shopee, Apple, and Grab. Notably, personal care and beauty brands dominated the top 50, indicating a shift from the previous year's emphasis on electronics.
Key findings from the research highlight the importance of building multi-faceted ecosystems for frictionless customer experiences, prioritizing innovation in various aspects beyond just products, and delivering quality experiences that encompass more than just the product itself.
Also read: Two of the World’s 25 Strongest Brands in 2024 Are from Southeast Asia
While Samsung excelled in awareness, quality, trust, and innovation, automotive brands like Toyota and Honda led in buying experience and customer service. The top three brands, Apple, Samsung, and Shopee, consistently performed well across all attributes, with advocacy, trust, and innovation being their standout strengths.
The research underscores that innovation extends beyond advanced products and can manifest in various forms, such as enhancing service delivery or supply chain efficiency.
Also read: The Most Popular Fast-Food Brands in Asia
I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to
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understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia.
I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine.
I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan"
I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy
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