VIENTIANE, LPR– The 8th ASEAN Media Forum (AMF) commenced today, bringing together media leaders, policymakers, and experts to discuss the vital role of media in shaping the future of ASEAN. While Secretary-General of ASEAN, H.E. Dr. Kao Kim Hourn, was unable to attend due to scheduling conflicts, his opening remarks set the tone for a productive and insightful forum.
"Welcome to the 8th ASEAN Media Forum," Dr. Kao began in his address, emphasizing the significance of this annual gathering. He highlighted the AMF's role as a crucial platform for dialogue between ASEAN and the media, fostering understanding and cooperation on pressing regional and global issues.
This year's forum, held under the Chairmanship of Lao PDR, focuses on enhancing connectivity and resilience within ASEAN. These themes are particularly relevant in today's dynamic world, where challenges such as information overload and misinformation require innovative solutions.
Dr. Kao acknowledged the challenges faced by traditional media in the age of social media. "Social media has democratized access to information," he noted, "but it has also become a powerful vector for spreading false narratives." He stressed the need for media organizations to adapt and maintain their integrity in this evolving landscape.
A key concern highlighted by Dr. Kao is the need to bridge the gap between ASEAN's initiatives and public awareness. Many citizens remain unaware of how ASEAN directly impacts their lives. For instance, initiatives like the ASEAN Single Aviation Market have made air travel more affordable and accessible for people across the region. Similarly, the ASEAN Economic Community has facilitated trade and investment, creating jobs and boosting economic growth.
To address this awareness gap, Dr. Kao called for stronger collaboration between the ASEAN Secretariat and the media. He urged media leaders to tell the "ASEAN story" effectively, conveying the benefits of regional integration and fostering a sense of shared identity.
The Secretary-General also expressed his gratitude to the Federal Government of Germany for their continued support of the AMF. Their partnership has been crucial in ensuring the success of this annual event.
Dr. Kao concluded his remarks with a call to action: "Together, let us strengthen connectivity and resilience and empower the media to tell ASEAN's story with enthusiasm, constructive insight, and deep understanding."
The 8th ASEAN Media Forum promises to be a valuable opportunity for media professionals and policymakers to engage in meaningful discussions and forge a path toward a more connected and resilient ASEAN.
