The lifestyle of Gen Z continues to evolve, and one of the latest trends gaining attention in 2025 is YONO, which stands for You Only Need One. This trend emerged as a response to the excessive consumption patterns prevalent in the past, such as the YOLO (You Only Live Once) lifestyle and the flexing culture that often prioritizes luxury and showing off wealth.
Unlike YOLO, YONO emphasizes a simple, efficient, and sustainable way of living. This concept is a positive shift, steering from consumerism to a more mindful and responsible lifestyle.
According to The Korea Times, YONO (You Only Need One) first gained popularity in South Korea before spreading to other countries, including Southeast Asia countries. This principle arose from the growing awareness among young people of the importance of investing and managing finances for a secure future.
While YOLO encourages spending to satisfy desires, YONO encourages the younger generation to think twice before purchasing. The concept focuses on buying essential items that are truly needed, adhering to the principle of purchasing only one item for a specific function. New items are bought only when the old ones are no longer usable or functional.
In other words, YONO promotes a frugal and need-conscious lifestyle, reminding us to prioritize necessities over wants to reduce unnecessary expenses. This principle not only helps individuals manage their personal finances better but also supports sustainability by curbing overconsumption.