For many people, makeup is more than just about appearance, it’s about feeling comfortable and confident in what they put on their skin. This is one of the reasons why halal cosmetics are gaining popularity worldwide. Today, beauty products are no longer judged solely by their shades or long-lasting wear, but also by their ingredients and production process.
According to a report by Salaam Gateway, the halal cosmetics market is projected to surpass USD 117.8 billion by 2028. This growth reflects the increasing awareness among both Muslim and non-Muslim consumers toward clean, ethical products that align with their personal values.
In simple terms, halal cosmetics are products that are free from alcohol, pork-derived ingredients, and any animal components not slaughtered in accordance with halal principles. Their production and distribution must also follow strict hygiene and ethical standards.
Amid the global “clean beauty” movement, halal certifications from institutions such as JAKIM (Malaysia), LPPOM-MUI (Indonesia), and IFANCA (United States) have become trusted indicators for global consumers.
Below are 10 of the best Muslim-friendly cosmetic brands in the world according to Salaam Gateway, recognized for their commitment to quality, innovation, and halal values:
1. Wardah (Indonesia)
Wardah has long been a source of national pride and a pioneer of halal cosmetics in Southeast Asia. All of its products are certified halal by MUI, alcohol-free, and formulated with natural ingredients such as aloe vera and vitamin E.
Beyond its strong domestic presence, Wardah has also gained popularity across Asia and the Middle East. In 2025, Salaam Gateway ranked Wardah as the No. 1 beauty brand in Southeast Asia, marking its rise as a global player. Wardah proves that halal beauty can go hand in hand with modern trends and innovation.
2. Safi (Malaysia)
Safi is widely known in Malaysia as the country’s leading halal-certified brand by JAKIM. Its product range includes skincare, haircare, and bodycare—all alcohol and gelatin-free.
With a strong marketing strategy and a focus on tropical skincare needs, Safi has begun expanding its reach to the Middle East and South Asia. It stands as a success story of how a local brand can compete globally by staying true to its values and maintaining consistent quality.
3. INIKA Organic (Australia)
INIKA Organic stands out by combining three core values: halal, vegan, and organic. All of its products are made from gentle, natural mineral ingredients and contain no animal-derived components.
Available in more than 35 countries, INIKA is a top choice for global consumers seeking clean yet premium beauty. Its lightweight and breathable formulas suit all skin types, making the brand a strong player in the modern beauty market.
4. Iba Halal Care (India)
As India’s first halal-certified beauty brand, Iba Halal Care paved the way for ethical beauty trends in one of the world’s most diverse and populous countries.
From foundation to lipstick, its products are free from alcohol, carmine (insect-derived pigment), and other non-halal ingredients. In addition to being halal, Iba is also 100% vegan and affordable, making it especially popular among young, urban consumers.
5. 786 Cosmetics (United States)
786 Cosmetics is widely known for its innovation in breathable halal nail polish, which allows water to permeate through to the nails, so users can perform wudu without removing it.
Certified by GIC International and verified by PETA as vegan and cruelty-free, 786 successfully blends beauty, convenience, and spiritual values in a modern, stylish product.
6. Tuesday in Love (Canada)
This Canadian brand also specializes in halal nail polish, certified by ISNA. Its formula is scientifically tested to ensure water permeability, and the brand openly publishes all its ingredients for full transparency.
This honest and open approach has earned Tuesday in Love the trust of Muslim consumers across North America. Beyond its products, the brand actively educates the public about halal cosmetics and ingredient safety in the beauty industry.
7. Amara Halal Cosmetics (United States)
As one of the pioneers of halal cosmetics in the U.S., Amara Halal Cosmetics helped introduce the concept of halal makeup to the English-speaking market.
Its products are mineral-based, alcohol-free, and certified by IFANCA. With a long-standing reputation in the industry, Amara remains a key reference point for new brands entering the global halal beauty segment.
8. Sampure Minerals (United Kingdom / European Union)
Sampure Minerals is the first brand in Europe to receive halal certification, making it a pioneer in the region. The brand focuses on mineral-based cosmetics—including foundations, blushes, and lipsticks—formulated with gentle ingredients suitable for sensitive skin.
Known for its ingredient simplicity and premium quality, Sampure is an ideal choice for those seeking a natural look without compromising ethical values.
9. PHB Ethical Beauty (United Kingdom)
PHB Ethical Beauty stands out for its holistic approach that combines halal, vegan, and eco-friendly values. All of its products are handmade in small batches and free from harsh chemicals.
With strong distribution through ethical retail channels across Europe, PHB appeals to young consumers seeking sustainable beauty that aligns with both their ethical and spiritual beliefs.
10. Zahara (Singapore)
Founded by Amira Geneid, Zahara is best known for its breathable halal nail polish and its active role in educating the public about ingredient testing and water permeability.
As a brand from Southeast Asia, Zahara proves that beauty innovation can emerge from regions with deep Islamic traditions while staying open to global trends.
