Indomie, Indonesia’s legendary instant noodle brand, has become a national favorite in Nigeria. It’s so deeply loved that Nigerians now celebrate World Indomie Day every year.
The celebration takes place in early October, around National Noodle Day (October 6). Organized by Indomie Nigeria, the 2025 edition ran from October 4 to 6, featuring music, games, food stalls, and online contests across major cities like Lagos.
Indomie first arrived in Nigeria in 1988 through Dufil Prima Foods, a subsidiary of Indonesia’s Indofood. Over the decades, it has grown into one of Nigeria’s biggest consumer brands. The noodles are produced locally, employing over 13,000 workers and distributed nationwide.
Why Indomie Feels “Nigerian”
Indomie feels “Nigerian” to many people for several reasons. The brand has successfully adapted its flavors to match local tastes. Variants such as Chicken, Onion Chicken, and Pepper Chicken are among the most popular choices and are now considered comfort food across the country.
Its popularity also comes from affordability and convenience. Indomie is quick to prepare, budget-friendly, and fits perfectly into the fast-paced lifestyle of students and working families. For many Nigerians, it’s the go-to meal when time or money is tight.
Beyond taste, Indomie maintains a strong connection with communities. Through school sponsorships, youth programs, and the annual World Indomie Day celebration, the brand has built a presence that goes beyond food. It has become part of daily life and local culture.
For many Nigerians, Indomie is more than food — it’s a shared experience. On social media, young people call themselves the Indomie generation, reflecting how deeply the brand has shaped everyday life.
