As global travel rebounds and explorers lock in their plans for the year ahead, certain cities stand out as irresistible hotspots.
Based on booking data collected for trips scheduled from January through December 2026, eDreams ODIGEO has revealed the ten most booked destinations worldwide.
From vibrant capitals and cultural meccas to sun-soaked beach cities and historic towns, this list reflects the diverse interests of today’s travelers.
1. Bangkok, Thailand
Bangkok, Thailand’s bustling capital, has secured the top position as the most booked destination for 2026.
This dynamic city offers an enticing fusion of ancient traditions and modern thrills, from ornate temples like the Grand Palace to lively street markets and world-class cuisine.
Its year-round calendar of festivals and events enhances its appeal to travelers seeking both cultural depth and energetic urban life.
2. Paris, France
The French capital of Paris continues to enthrall visitors with its iconic landmarks, timeless elegance, and culinary excellence. Often dubbed the City of Light, Paris draws travelers to its world-renowned museums, historic boulevards, and charming neighborhoods.
Whether marveling at the Eiffel Tower or savoring pastries in a café, the city remains a symbol of romance and art.
3. Rio de Janeiro, Brazil
In third place is Rio de Janeiro, Brazil’s vibrant coastal metropolis famous for its dramatic landscape and festive spirit.
Set between lush mountains and golden beaches, Rio offers unforgettable views from Sugarloaf Mountain, the iconic statue of Christ the Redeemer, and the electrifying energy of Carnival.
4. Barcelona, Spain
Barcelona, Spain’s cosmopolitan jewel on the Mediterranean, attracts visitors with its distinctive architecture and lively street life.
The city’s artistic legacy, exemplified by Antoni Gaudí’s masterpieces such as the Sagrada Família and Park Güell, meshes beautifully with its beach culture and tapas scene. Barcelona’s welcoming atmosphere and diverse attractions make it a favorite among city breakers.
5. Rome, Italy
Italy’s capital, Rome, stands as a testament to centuries of history and culture. From the ruins of the Roman Forum and the grandeur of the Colosseum to the spiritual heart of Vatican City, Rome is a living museum where ancient stories meet modern Italian flair.
6. London, United Kingdom
London combines rich heritage with contemporary vibrancy, earning its place on the list as one of the most booked destinations.
As the capital of the United Kingdom, this global city offers historic landmarks such as the Tower of London and Buckingham Palace, alongside cutting-edge theatres, markets, and cultural institutions. Its multicultural character keeps visitors coming year after year.
7. Madrid, Spain
Spain’s capital, Madrid, is celebrated for its royal palaces, world-class art museums, and bustling plazas. The city’s lively energy is mirrored in its café culture, tapas bars, and late-night ambience.
Attractions such as the Prado Museum and Retiro Park provide a balance of culture and relaxation, making Madrid a top choice for travelers seeking both sophistication and spirited local life.
8. Florianopolis, Brazil
Florianopolis, a coastal city in southern Brazil, brings a different flavor to the most booked list with its stunning beaches and outdoor lifestyle.
Known for its extensive shoreline, surfing spots, and vibrant market scenes, this island destination appeals to those seeking sun, sand, and sea combined with a relaxed atmosphere and natural beauty.
9. Amsterdam, the Netherlands
The capital of the Netherlands, Amsterdam, is famed for its picturesque canals, historic architecture, and cultural richness.
Cyclists, art lovers, and explorers alike are drawn to its museums, such as the Rijksmuseum and Anne Frank House, as well as its charming neighborhoods and vibrant café society. Amsterdam’s blend of tradition and contemporary culture keeps visitors returning.
10. Marrakech, Morocco
Rounding out the top ten is Marrakech in Morocco, a city that captivates with its exotic charm and sensory richness. The bustling souks of the Medina, the striking palaces and gardens, and the aroma of spices in the air create an immersive travel experience.
Marrakech’s unique combination of history, culture, and hospitality makes it an increasingly popular choice for global travelers.
Together, these destinations showcase the wide range of interests and travel styles that are shaping 2026 bookings, from urban cultural hubs to coastal escapes and historic gems.
Whether travelers are seeking adventure, relaxation, or cultural immersion, this list offers inspiration for planning memorable journeys throughout the year.
