Indonesia's Daihatsu Models and Malaysia's Perodua Models

Daihatsu and Perodua, though sharing common roots, have successfully carved out distinct brand identities in their respective countries, demonstrating their adaptability and understanding of local markets.

In Indonesia, Daihatsu has established itself as a prominent Japanese automobile manufacturer with a strong presence and loyal customer base. Teaming up with local partner PT Astra Daihatsu Motor (ADM), Daihatsu offers a range of vehicles including compact cars, mini MPVs, and commercial vehicles like the Ayla, Sigra, and Terios. These models cater to diverse segments of the Indonesian population, known for their reliability, fuel efficiency, and competitive pricing. Daihatsu's reputation for quality and affordability has solidified its popularity in Indonesia.

On the other hand, Perodua, a Malaysian automaker founded in 1993, has emerged as a household name in Malaysia. While Perodua operates independently, it shares similarities with Daihatsu, utilizing Daihatsu platforms for its vehicles. Models like the Myvi, Axia, and Bezza resemble Daihatsu's offerings in design and functionality, yet Perodua customizes them to meet the preferences and requirements of the Malaysian market. Emphasizing affordability, practicality, and local assembly, Perodua resonates well with Malaysian consumers, consistently ranking among the top-selling car brands in the country.

Despite their shared heritage, Daihatsu and Perodua showcase their adaptability and understanding of local markets by tailoring their products and marketing strategies to meet the distinct needs and preferences of consumers in Indonesia and Malaysia, respectively. This successful localization of offerings has enabled both brands to thrive in their respective markets, earning them a loyal customer base and cementing their positions as key players in the automotive industry.