American rapper Melly Mike, creator of the viral hit "Young Black and Rich," will travel to Riau province to perform at Indonesia's traditional Pacu Jalur Festival from August 20-24, 2025.
The artist's decision to attend the cultural event in Kuantan Singingi Regency comes as a personal initiative without official invitation or payment, sparked by the widespread use of his song in viral Pacu Jalur boat racing videos across Indonesian social media platforms.
Melly Mike announced his participation through a video message, expressing gratitude for the opportunity to experience Riau's culture directly and promising to perform his viral track live for Indonesian audiences.
His song "Young Black and Rich" initially gained popularity on TikTok as background audio for various video edits before experiencing renewed viral success in mid-2025 through Indonesian traditional boat racing content.
The annual Festival Pacu Jalur will showcase this unique cultural fusion as the American rapper joins Indonesia's centuries-old traditional boat racing celebration, demonstrating how social media can bridge international musical and cultural boundaries.
