Japan is facing a surprising matcha shortage, even though production is at an all-time high.
As global demand for the vibrant green tea powder soars, local shops in Japan are struggling to keep it on the shelves.
Despite being the traditional home of matcha, the country can’t keep up with how fast people around the world are consuming it.
This rising popularity has created a supply gap, highlighting the challenge of scaling up production without compromising the quality that makes Japanese matcha so unique.
