Danish construction toy production company LEGO has officially opened its most advanced and environmentally sustainable factory to date in Bình Dương, Viet Nam, a monumental USD 1 billion investment that not only expands the Danish toy giant’s global manufacturing footprint but also reflects a bold commitment to renewable energy, regional economic development, and the growing importance of Southeast Asia in the global toy and retail market — signaling a strategic pivot to meet increasing demand while drastically lowering its environmental impact.
Designed to be powered entirely by renewable energy through an on-site solar power system and additional off-site clean energy agreements, this cutting-edge facility stands as a blueprint for low-emission manufacturing, with a production model that prioritizes energy efficiency, waste reduction, and sustainable material use at every stage — a pioneering effort in an industry often criticized for its plastic-heavy products.
The factory is expected to employ over 4,000 local workers, create a robust local supply chain, and produce LEGO bricks with precision and care that matches the company's exacting global standards, blending high-tech robotics with human craftsmanship in a way that underscores LEGO’s broader mission to inspire future generations through play — while doing so responsibly.
As climate concerns push multinational corporations toward greener operations, LEGO’s Viet Nam plant redefines what it means to manufacture ethically, combining economic ambition with ecological responsibility and placing Asia at the heart of its future production plans, particularly as demand in the region accelerates rapidly.
