Malaysia's specialty coffee chain ZUS Coffee is accelerating its Southeast Asian expansion with plans to enter Indonesia and Thailand in 2025, backed by strategic support from Indonesia's Kapal Api Group.
Chief Operating Officer Venon Tiann revealed the regional growth strategy following ZUS Coffee's recent market entries into Brunei, the Philippines, and Singapore, with the company aiming to open at least 200 outlets across Southeast Asia to capitalize on rising demand for accessible, high-quality coffee experiences.
The expansion follows a substantial 2023 funding round in which ZUS Coffee secured RM250 million (approximately IDR 970 billion) led by KV Asia Capital and KWAP (Kumpulan Wang Persaraan), with strategic backing from the Kapal Api Group—Indonesia's fast-moving consumer goods giant and parent company of Excelso coffee shops.
ZUS Coffee recently launched ZUS Signature, a premium product line designed to position the brand in direct competition with high-end coffee retailers, representing the company's strategy to capture market share in the premium segment while maintaining its mass-market appeal.
The Indonesian market entry, supported by Kapal Api Group's extensive local expertise and distribution networks, marks a significant milestone for the Malaysian coffee chain as it seeks to establish a strong regional presence amid Southeast Asia's rapidly growing coffee culture and consumer demand.
