Despite its global success, Chinese e-commerce giant Temu has faced major hurdles in entering Indonesia’s booming online shopping market.
The Indonesian government blocked the platform, citing concerns over unfair competition and the need to protect local businesses from an influx of cheap imported goods.
Authorities also required foreign sellers to work with local importers to ensure proper taxation, a rule that Temu’s direct-to-consumer model does not follow.
While the company has tried multiple times to register in Indonesia, experts believe it may have to adjust its business strategy if it hopes to tap into the country’s massive 280-million-strong consumer base.
