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Indonesia Wins Best Destination Marketing Award

Indonesia Wins Best Destination Marketing Award
Illustration © its owner

Wonderful Indonesia recently received yet another recognition when it was named The Best Destination Marketing 2016 by Travel Weekly Asia. Presented during the Honorarium the Best in Travel Industry event, held on 17th October 2016 at the Mandarin Orchard, Singapore, the Award was handed personally by the President of Northstar Travel Group, Robert G Sullivan to the Assistant Deputy for International Marketing , ASEAN Region, Ms. Rizki Handayani Mustafa on behalf of Indonesia’s Minister of Tourism, Arief Yahya.

“Thank you Travel Weekly Asia! This is indeed a heart-warming achievement. The brand Wonderful Indonesia has receivedappreciation across the world. What has made this special is that it is now widely recognized how Indonesia has marketedour destinations, that has been truly very effective” stated Rizki Handayani.

Keterangan Gambar (© Pemilik Gambar)


And, what has caused the Destination Marketing of Wonderful Indonesia to receive such positive response from Travel Weekly Asia’s readers? Following the strategy as outlined by Tourism Minister Arief Yahya they are: Firstly, the intense promotional strategy on Branding-Advertising-Selling (BAS) which has been implemented during 2015 to mid 2016 that has significantly raised the Wonderful Indonesia brand worldwide. Data from the World Economic Forum (WEF) revealed that in itsTravel and Tourism Competitiveness Index rated among the top 144 countries, Indonesia jumped from NA (Not available) to rank 47.

Keterangan Gambar (© Pemilik Gambar)


Secondly, Indonesia’s marketing continues to be focused on destinations that are ready with the 3A (Attraction, Accessibility, Amenity) elements. This is the reason why in the first year, marketing was focused on the 3 main international gateways which are Bali, Jakarta, and the Riau Islands (Batam-Bintan). This was subsequently followed by intense promotion and marketing of the 10 new priority destinations that together are aimed to attract 20 million international tourists by 2019.

Keterangan Gambar (© Pemilik Gambar)


Thirdly are Deregulation policies affecting tourism sectors so as facilitate arrivals of visitors to the country. These are : first and foremost the issuance of Free Visa for tourists fo Indonesia to 169 countries. Second, the removal of cabotage regulations affecting cruise ships to enable foreign cruise ships to embark and disembark passengers at designated Indonesian ports. The 5 seaports assigned are: Belawan in Medan, Tanjung Priok in Jakarta, Tanjung Perak in Surabaya, Benoa in Bali, and Makassar. Other deregulation made was in the Clearance Approval for yachts to enter Indonesian Territorial waters (CAIT) which in the past took 3 weeks to process, today regulations have been much reduced so that the process takes just a couple of days.

Source : Indonesia.travel

Akhyari Hananto

I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to More understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia. I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine. I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan" I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy Less
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