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She and Her Husband Grow A Side Project Into An International Empire

She and Her Husband Grow A Side Project Into An International Empire
Adi Tatarko, CEO and Co-Founder of Houzz © TechCruch

It all began when husband and wife, Alon Cohen and Adi Tatarko, bought their 1950s ranch home. The couple struggled to communicate the vision for their home and to find the right professionals to help them bring it to life. This frustrating experience gave birth to Houzz – an online platform chock-full of design inspiration, decor products and remodelling professionals.

Houzz platform. Image: Vulcan Post
Houzz platform. Image: Vulcan Post

 

Since its launch in 2009, Houzz has had an impressive run, expanding their footprint into 14 countries outside of the United States. With their recent entry into Japan, Singapore and India, it’s clear that Houzz is focused on Asia and is here to stay.

 

Adi Tatarko, CEO and Co-Founder of Houzz. Image: Tech in Asia
Adi Tatarko, CEO and Co-Founder of Houzz. Image: Tech in Asia

Houzz now boasts a community of more than 40 million monthly unique visitors and over 1.5 million active home remodelling and design professionals. They are the world’s largest residential renovation and design community online.

It’s all about the user

Adi’s and Alon’s focus on the user experience went a long way towards brand loyalty. Their commitment never wavered even at the time of monetization. Each move was designed to deliver the best home renovation and design experience. As a result, Houzz has grown into a successful business with a loyal customer base.


Source : Tech in Asia

Tags: Houzz
Indah Gilang Pusparani

Indah is a researcher at Badan Perencanaan Pembangunan Penelitian dan Pengembangan Daerah Kota Cirebon (Regional Development Planning and Research Agency of Cirebon Municipality). She covers More international relations, tourism, and startups in Southeast Asia region and beyond. Indah graduated from MSc Development Administration and Planning from University College London, United Kingdom in 2015. She finished bachelor degree from International Relations from University of Indonesia in 2014, with two exchange programs in Political Science at National University of Singapore and New Media in Journalism at Ball State University, USA. She was awarded Diplomacy Award at Harvard World Model United Nations and named as Indonesian Gifted Researcher by Australian National University. She is Researcher at Regional Planning Board in Cirebon, West Java. She previously worked as Editor in Bening Communication, the Commonwealth Parliament Association UK, and diplomacy consulting firm Best Delegate LLC in USA. Less
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