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Call to All Tourists: Visit ASEAN, Spend More, Stay Longer

Call to All Tourists: Visit ASEAN, Spend More, Stay Longer
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A new ASEAN marketing campaign has been launched to encourage more tourists to visit the region, spend more and stay longer.

The Visit ASEAN@50 campaign coincides with the 50th anniversary of ASEAN and will highlight the region's 50 best festivals and 50 most unforgettable travel experiences.

Prime Minister Lee Hsien Loong launched the campaign yesterday at the opening of a five-day ASEAN Tourism Forum attended by 750 participants, including representatives from the ASEAN countries.

Visit ASEAN@50 Tourism Branding Unveiled ahead of major campaign launch. Image: ASEAN Tourism
Visit ASEAN@50 Tourism Branding Unveiled ahead of major campaign launch. Image: ASEAN Tourism

The aim of the campaign is to grow international tourism arrivals to the region by 10 per cent to 121 million, spending to US$83 billion (S$118 billion) and the average length of stay to six to seven days by the end of the year. Lee noted that reaching the tourism arrival target was "entirely achievable".

He suggested three ways to go beyond a marketing campaign to drive tourism growth in the region: Strengthen air links within ASEAN, promote cruises within the region and develop talent in the industry.

ASEAN 50 Campaign. Image: Focus on Travel News
ASEAN 50 Campaign. Image: Focus on Travel News

 

While ASEAN has made important progress in air travel, Lee said there was still huge potential for numbers to grow, given that all ASEAN members had ratified the open-skies agreement. The agreement lifts restrictions on airline capacity and competition.

ASEAN, with its archipelagos, year-round tropical weather and calm waters, was also in a good position to promote cruise tourism, said Lee, adding that Singapore will be the lead coordinator to develop cruise tourism in the region.


Source : Jakarta Post

Indah Gilang Pusparani

Indah is a researcher at Badan Perencanaan Pembangunan Penelitian dan Pengembangan Daerah Kota Cirebon (Regional Development Planning and Research Agency of Cirebon Municipality). She covers More international relations, tourism, and startups in Southeast Asia region and beyond. Indah graduated from MSc Development Administration and Planning from University College London, United Kingdom in 2015. She finished bachelor degree from International Relations from University of Indonesia in 2014, with two exchange programs in Political Science at National University of Singapore and New Media in Journalism at Ball State University, USA. She was awarded Diplomacy Award at Harvard World Model United Nations and named as Indonesian Gifted Researcher by Australian National University. She is Researcher at Regional Planning Board in Cirebon, West Java. She previously worked as Editor in Bening Communication, the Commonwealth Parliament Association UK, and diplomacy consulting firm Best Delegate LLC in USA. Less
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