ASEAN is stepping into the metaverse with the introduction of “ImaginASEAN,” an immersive game on Roblox aimed at boosting Southeast Asian tourism. This project, created in partnership with Cosmow, a prominent metaverse game studio, highlights ASEAN’s dedication to using digital innovation to enhance tourism. Scheduled for release on World Tourism Day, September 27th, “ImaginASEAN” provides a unique, interactive experience for players globally to explore Southeast Asia’s rich cultural heritage and diverse attractions.
This game marks a significant move in ASEAN’s digital transformation strategy, positioning Southeast Asia as a cohesive and appealing tourism destination. Players will interact with the region’s famous landmarks, traditional attire, and cultural elements in a virtual setting, merging tourism promotion with digital gaming.
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A standout feature of “ImaginASEAN” is its interactive mini-games, allowing players to explore cultural and historical landmarks of ASEAN member countries. Players can also customize their avatars with Southeast Asian-themed virtual outfits, showcasing the region’s rich diversity. The game includes a scavenger hunt where players discover hidden messages about ASEAN’s cultural heritage, with chances to win exclusive in-game rewards and real-world prizes.
Top players who complete the scavenger hunt will be entered into a draw to win a memorable trip to Southeast Asia, sponsored by Agoda and AirAsia. Prizes include travel to two ASEAN destinations and AgodaCash for hotel bookings, giving winners a firsthand experience of the region.
This innovative initiative not only celebrates ASEAN Day but also marks the organization’s first foray into the metaverse, demonstrating its creative approach to tourism promotion. By combining gaming with cultural education, ASEAN aims to increase awareness and appreciation of Southeast Asia’s unique offerings, promoting both cultural exchange and economic growth.
As ASEAN continues to explore digital tourism, “ImaginASEAN” exemplifies the region’s progressive approach, ensuring Southeast Asia remains a top global destination in the digital era. Detailed terms and conditions for participating in “ImaginASEAN” will be revealed closer to the launch date, paving the way for an exciting new chapter in ASEAN’s tourism strategy.
