WhatsApp is a dominant force in the world — particularly outside of the United States. As the primary method for communicating and source for news in some countries, WhatsApp is an integral part of the digital landscape.
Understanding WhatsApp and its role in the online experience is vital to better understanding the function of social services in the everyday lives of people around the world.
Here are the top ten WhatsApp statistics that speak to its incredible power, influence, and ability to affect change by connecting people across the globe.
(1) One Billion Users Send And Receive Messages With WhatsApp Every Day
WhatsApp is one of the most widely used apps in the world with one billion people using it every day. Per capita, WhatsApp sees the most usage in Malaysia, Germany, Brazil, Saudi Arabia, and Mexico.
(2) WhatsApp Sees 1.3 Billion Monthly Active Users
WhatsApp user statistics speak to its domination of global communications. The vast majority of WhatsApp users are using the app daily, but its 1.3 billion monthly active users as of July 2017 more accurately represent its total regular user base.
(3) 55 Billion Messages Are Sent With WhatsApp Every Day
WhatsApp is used to send 55 billion messages from its more than one billion users every day. Most messages sent with WhatsApp are of the text variety, but 4.5 billion photos and 1 billion videos are shared with WhatsApp each day.
WhatsApp message statistics are proof that its users don't engage with the app lightly -- they're sending a lot of messages and relying on it for serious communication needs.
(4) WhatsApp Is Used For 100 Million Voice Calls Every Day
WhatsApp is about more than just sending and receiving messages, though. The tool is used to make 100 million voice calls everyday. In some countries, WhatsApp is a primary method of communication and its users depend on it for calling, texting, and sending media to one another.
(5) WhatsApp Status Has 250 Million Daily Active Users
In its second-quarter financial report for 2017, Facebook revealed that WhatsApp's Stories feature now has 250 million daily active users.
It is like Snapchat that allows users to share ephemeral messages with others, and though WhatsApp may not be as popular as Instagram in the United States, WhatsApp Stories has caught up to Instagram Stories, which now also sees 250 million daily active users according to Facebook.
(6) The #1 Source For News In Several Countries
A Reuters Institute study of 71,805 respondents in 30 countries found that WhatsApp is becoming a major source for news in several countries, most notably Malaysia, where 51% of the study’s sample said that they used WhatsApp to get news.
(7) The Top Messaging App In 55.6% Of The World
SimilarWeb studied 187 countries to find the most popular messaging apps in the world. WhatsApp came in at #1, deemed the most popular in 109 of the 187 countries, or 55.6% of the world.
(8) The Most Blocked Communication Tool
As the most widely used messaging app, WhatsApp is also the most blocked communication tool. Popular in many countries that are considered only “partially free” or “not free,” WhatsApp has been blocked by governments that censor information by targeting messaging apps.
67% of internet users live in countries where they may encounter censorship as a result of criticizing authority. WhatsApp is the app that’s most frequently targeted, with 12 of 65 countries blocking some or all of its features.
(9) The Second Most Used Messaging App
Though WhatsApp is the top messaging app in the majority of countries in the world, Facebook still comes in as the most used messaging app worldwide, particularly among millennials.
That said, it’s not in first place by much. 56% of millennials are Facebook Messenger members and 55% of millennials are WhatsApp members.
(10) 70% Of WhatsApp Users Also Use Facebook Messenger Regularly
Though Facebook Messenger and WhatsApp seem to be neck-and-neck for usage, there’s a fair amount of overlap, too.
7 in 10 Whatsapp users are also Facebook Messenger users on a regular basis. In Latin America alone, that number widens to 8 in 10.
Source : MediaKix.com, DMR - (formerly Digital Marketing Ramblings)
